zoho.com
Zoho | Cloud Software Suite for Businesses
Global Rank
#430
United States Rank
#514
Category Rank
#20
computers electronics and technology
Engagement Metrics
Monthly Visits
63.38M
Bounce Rate
27.83%
Pages/Visit
11.98
Time on Site
13m 32s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
September 2025
67.14M
October 2025
71.76M
November 2025
63.38M
Average Monthly Traffic
67.43M
🌍 Top 5 Countries
-
United States
23.83%
-
India
14.74%
-
Brazil
5.65%
-
United Arab Emirates
4.77%
-
Canada
3.97%
- Others 47.04%
🚦 Traffic Sources
- Direct 74.94%
- Search 19.95%
- Referrals 4.42%
- Paid Referrals 0.44%
- Social 0.21%
- Mail 0.04%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| zoho mail | 959.91K | 953.14K | $1.12 |
| zoho | 626.56K | 858.90K | $1.74 |
| zoho crm | 244.39K | 320.71K | $6.89 |
| zoho books | 161.50K | 206.71K | $1.45 |
| zohomail | 128.81K | 127.15K | $1.13 |
Website Summary
Website Overview and Rankings
zoho.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #430 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #514, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #20.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 63.38M visitors monthly. Visitor behavior analysis reveals that users spend an average of 13m 32s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 27.83% provides insights into initial user engagement, while visitors typically view 11.98 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 5.6. The average monthly traffic volume stands at 67.43M visits.
Beginning with an initial volume of 67.14M visitor engagements during September 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 71.76M visits in October 2025, representing a substantial gain of +6.89 in visitor activity. The most recent data point from November 2025 reveals a further decline in traffic performance, with visitor numbers falling to 63.38M total visits, marking a significant decrease of -11.69 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 23.83% of total traffic.
Significant traffic contributions also come from important secondary markets including India with a substantial 14.74% share of overall traffic, Brazil with a substantial 5.65% share of overall traffic, United Arab Emirates with a substantial 4.77% share of overall traffic, Canada with a substantial 3.97% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 74.94% of total traffic.
Secondary traffic sources include search (19.95%), referrals (4.42%), paid referrals (0.44%), social (0.21%), mail (0.04%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "zoho mail" demonstrates significant value with 959.91K estimated worth, attracting 953.14K searches at a CPC of $1.12.
Additional notable keywords include "zoho" and "zoho crm", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
zoho.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 63.38M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.