zety.com
Zety - Professional Resume & Cover Letter Tools For Any Job
Global Rank
#14423
India Rank
#2557
Category Rank
#49
jobs and career
Engagement Metrics
Monthly Visits
2.52M
Bounce Rate
42.07%
Pages/Visit
8.24
Time on Site
5m 12s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
2.10M
June 2025
2.36M
July 2025
2.52M
Average Monthly Traffic
2.33M
🌍 Top 5 Countries
-
India
29.69%
-
United States
13.04%
-
Brazil
5.45%
-
Philippines
4.63%
-
South Africa
3.40%
- Others 43.79%
🚦 Traffic Sources
- Search 68.57%
- Direct 25.16%
- Referrals 4.13%
- Social 1.44%
- Paid Referrals 0.54%
- Mail 0.15%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| zety | 32.80K | 59.58K | $0.80 |
| resume builder | 14.37K | 303.44K | $4.68 |
| resume maker | 11.94K | 151.26K | $0.78 |
| cv maker | 9.83K | 216.16K | $0.98 |
| ats score checker | 9.08K | 152.10K | $0.21 |
Website Summary
Website Overview and Rankings
zety.com has established itself as a significant player in the jobs and career category, achieving notable rankings across different metrics. The website currently holds the #14423 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #2557, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #49.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 2.52M visitors monthly. Visitor behavior analysis reveals that users spend an average of 5m 12s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 42.07% provides insights into initial user engagement, while visitors typically view 8.24 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 19.91. The average monthly traffic volume stands at 2.33M visits.
Beginning with an initial volume of 2.10M visitor engagements during May 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 2.36M visits in June 2025, representing a substantial gain of +12.25 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 2.52M total visits, marking a healthy increase of +6.82 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with India emerging as the primary market, contributing 29.69% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 13.04% share of overall traffic, Brazil with a substantial 5.45% share of overall traffic, Philippines with a substantial 4.63% share of overall traffic, South Africa with a substantial 3.40% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 68.57% of total traffic.
Secondary traffic sources include direct (25.16%), referrals (4.13%), social (1.44%), paid referrals (0.54%), mail (0.15%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "zety" demonstrates significant value with 32.80K estimated worth, attracting 59.58K searches at a CPC of $0.80.
Additional notable keywords include "resume builder" and "resume maker", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
zety.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 2.52M monthly visits, strong presence in India, and diverse traffic sources led by Search positions the website for continued growth in its market segment.