zeptonow.com
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Global Rank
#7491
India Rank
#620
Category Rank
#15
e-commerce and shopping
Engagement Metrics
Monthly Visits
6.54M
Bounce Rate
47.79%
Pages/Visit
4.38
Time on Site
3m 9s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
April 2025
7.60M
May 2025
7.36M
June 2025
6.54M
Average Monthly Traffic
7.17M
🌍 Top 5 Countries
-
India
94.68%
-
United States
0.76%
-
United Arab Emirates
0.75%
-
France
0.19%
-
Netherlands
0.18%
- Others 3.44%
🚦 Traffic Sources
- Search 55.65%
- Direct 39.94%
- Referrals 2.99%
- Social 0.90%
- Paid Referrals 0.48%
- Mail 0.04%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| zepto | 254.92K | 409.91K | $0.19 |
| zepto login | 9.89K | 12.16K | $0.15 |
| zepto cafe | 7.93K | 12.77K | $0.14 |
| zapto | 2.74K | 4.51K | $0.17 |
| zepto+ | 2.10K | 1.98K | $0.18 |
Website Summary
Website Overview and Rankings
zeptonow.com has established itself as a significant player in the e-commerce and shopping category, achieving notable rankings across different metrics. The website currently holds the #7491 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #620, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #15.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 6.54M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 9s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 47.79% provides insights into initial user engagement, while visitors typically view 4.38 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 13.85. The average monthly traffic volume stands at 7.17M visits.
Beginning with an initial volume of 7.60M visitor engagements during April 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 7.36M visits in May 2025, representing a substantial reduction of -3.18 in visitor activity. The most recent data point from June 2025 reveals a further decline in traffic performance, with visitor numbers falling to 6.54M total visits, marking a significant decrease of -11.02 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with India emerging as the primary market, contributing 94.68% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 0.76% share of overall traffic, United Arab Emirates with a substantial 0.75% share of overall traffic, France with a substantial 0.19% share of overall traffic, Netherlands with a substantial 0.18% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 55.65% of total traffic.
Secondary traffic sources include direct (39.94%), referrals (2.99%), social (0.90%), paid referrals (0.48%), mail (0.04%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "zepto" demonstrates significant value with 254.92K estimated worth, attracting 409.91K searches at a CPC of $0.19.
Additional notable keywords include "zepto login" and "zepto cafe", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
zeptonow.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 6.54M monthly visits, strong presence in India, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.