yahoo.com
yahoo | mail, weather, search, politics, news, finance, sports & videos
Global Rank
#12
United States Rank
#6
Category Rank
#1
news and media
Engagement Metrics
Monthly Visits
3.44B
Bounce Rate
37.13%
Pages/Visit
5.10
Time on Site
7m 49s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
October 2024
3.52B
November 2024
3.39B
December 2024
3.44B
Average Monthly Traffic
3.45B
🌍 Top 5 Countries
-
United States
47.95%
-
India
4.08%
-
Brazil
4.08%
-
United Kingdom
3.90%
-
Taiwan
3.84%
- Others 36.15%
🚦 Traffic Sources
- Direct 79.61%
- Search 15.47%
- Referrals 3.96%
- Social 0.50%
- Paid Referrals 0.34%
- Mail 0.12%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| yahoo | 37.53M | 30.13M | $1.20 |
| yahoo mail | 36.58M | 28.96M | $0.63 |
| yahoo finance | 8.44M | 4.03M | $1.99 |
| yahoo mail login | 2.09M | 1.26M | $1.17 |
| yahoo news | 1.92M | 2.12M | $1.79 |
Website Summary
Website Overview and Rankings
yahoo.com has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #12 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #6, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 3.44B visitors monthly. Visitor behavior analysis reveals that users spend an average of 7m 49s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 37.13% provides insights into initial user engagement, while visitors typically view 5.10 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 2.46. The average monthly traffic volume stands at 3.45B visits.
Beginning with an initial volume of 3.52B visitor engagements during October 2024, the website's traffic patterns demonstrated a notable downward trend, reaching 3.39B visits in November 2024, representing a substantial reduction of -3.73 in visitor activity. The most recent data point from December 2024 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 3.44B total visits, marking a healthy increase of +1.31 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 47.95% of total traffic.
Significant traffic contributions also come from important secondary markets including India with a substantial 4.08% share of overall traffic, Brazil with a substantial 4.08% share of overall traffic, United Kingdom with a substantial 3.90% share of overall traffic, Taiwan with a substantial 3.84% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 79.61% of total traffic.
Secondary traffic sources include search (15.47%), referrals (3.96%), social (0.50%), paid referrals (0.34%), mail (0.12%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "yahoo" demonstrates significant value with 37.53M estimated worth, attracting 30.13M searches at a CPC of $1.20.
Additional notable keywords include "yahoo mail" and "yahoo finance", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
yahoo.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 3.44B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.