yahoo.co.jp
yahoo! japan
Global Rank
#10
Japan Rank
#2
Category Rank
#1
news and media
Engagement Metrics
Monthly Visits
3.33B
Bounce Rate
32.55%
Pages/Visit
7.20
Time on Site
8m 42s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
October 2024
3.27B
November 2024
3.13B
December 2024
3.33B
Average Monthly Traffic
3.24B
🌍 Top 5 Countries
-
Japan
98.96%
-
United States
0.30%
-
Korea, Republic of
0.19%
-
Taiwan
0.11%
-
China
0.11%
- Others 0.33%
🚦 Traffic Sources
- Direct 72.39%
- Search 22.47%
- Referrals 4.45%
- Social 0.37%
- Paid Referrals 0.28%
- Mail 0.04%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| yahoo | 4.02M | 30.13M | $1.20 |
| ヤフー | 1.13M | 2.56M | $1.75 |
| ヤフオク | 898.08K | 898.74K | $0.31 |
| やほお | 605.77K | 341.99K | $0.54 |
| ニュース | 432.81K | 1.54M | $1.11 |
Website Summary
Website Overview and Rankings
yahoo.co.jp has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #10 position globally, demonstrating its substantial worldwide presence. Within Japan, it ranks #2, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 3.33B visitors monthly. Visitor behavior analysis reveals that users spend an average of 8m 42s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 32.55% provides insights into initial user engagement, while visitors typically view 7.20 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 1.8. The average monthly traffic volume stands at 3.24B visits.
Beginning with an initial volume of 3.27B visitor engagements during October 2024, the website's traffic patterns demonstrated a notable downward trend, reaching 3.13B visits in November 2024, representing a substantial reduction of -4.14 in visitor activity. The most recent data point from December 2024 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 3.33B total visits, marking a healthy increase of +6.20 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Japan emerging as the primary market, contributing 98.96% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 0.30% share of overall traffic, Korea, Republic of with a substantial 0.19% share of overall traffic, Taiwan with a substantial 0.11% share of overall traffic, China with a substantial 0.11% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 72.39% of total traffic.
Secondary traffic sources include search (22.47%), referrals (4.45%), social (0.37%), paid referrals (0.28%), mail (0.04%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "yahoo" demonstrates significant value with 4.02M estimated worth, attracting 30.13M searches at a CPC of $1.20.
Additional notable keywords include "ヤフー" and "ヤフオク", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
yahoo.co.jp's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 3.33B monthly visits, strong presence in Japan, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.