wise.com
Wise: The international account | Money without borders | Wise United States
Global Rank
#853
United States Rank
#1293
Category Rank
#36
finance
Engagement Metrics
Monthly Visits
46.75M
Bounce Rate
56.80%
Pages/Visit
4.54
Time on Site
3m 13s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
45.02M
June 2025
41.98M
July 2025
46.75M
Average Monthly Traffic
44.59M
🌍 Top 5 Countries
-
United States
16.47%
-
United Kingdom
7.81%
-
Brazil
6.34%
-
Australia
4.21%
-
Canada
4.19%
- Others 60.98%
🚦 Traffic Sources
- Search 49.96%
- Direct 47.93%
- Referrals 1.70%
- Paid Referrals 0.17%
- Social 0.16%
- Mail 0.08%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| wise | 1.34M | 1.67M | $0.61 |
| wise login | 113.96K | 112.67K | N/A |
| dolar hoje | 94.29K | 2.59M | $0.49 |
| usd to eur | 93.76K | 1.07M | $0.84 |
| usd to myr | 81.41K | 315.60K | $0.29 |
Website Summary
Website Overview and Rankings
wise.com has established itself as a significant player in the finance category, achieving notable rankings across different metrics. The website currently holds the #853 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #1293, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #36.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 46.75M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 13s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 56.80% provides insights into initial user engagement, while visitors typically view 4.54 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 3.84. The average monthly traffic volume stands at 44.59M visits.
Beginning with an initial volume of 45.02M visitor engagements during May 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 41.98M visits in June 2025, representing a substantial reduction of -6.75 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 46.75M total visits, marking a healthy increase of +11.37 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 16.47% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 7.81% share of overall traffic, Brazil with a substantial 6.34% share of overall traffic, Australia with a substantial 4.21% share of overall traffic, Canada with a substantial 4.19% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 49.96% of total traffic.
Secondary traffic sources include direct (47.93%), referrals (1.70%), paid referrals (0.17%), social (0.16%), mail (0.08%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "wise" demonstrates significant value with 1.34M estimated worth, attracting 1.67M searches at a CPC of $0.61.
Additional notable keywords include "wise login" and "dolar hoje", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
wise.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 46.75M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for continued growth in its market segment.