wikipedia.com
Wikipedia, the free encyclopedia
Global Rank
#42618
United States Rank
#15014
Category Rank
#42
reference materials
Engagement Metrics
Monthly Visits
2.42M
Bounce Rate
71.76%
Pages/Visit
1.44
Time on Site
2m 30s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
2.74M
February 2025
2.19M
March 2025
2.42M
Average Monthly Traffic
2.45M
🌍 Top 5 Countries
-
United States
57.52%
-
India
11.70%
-
Canada
6.69%
-
Japan
6.69%
-
Poland
4.87%
- Others 12.53%
🚦 Traffic Sources
- Direct 46.17%
- Search 37.38%
- Referrals 7.70%
- Social 7.56%
- Paid Referrals 0.71%
- Mail 0.18%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|
Website Summary
Website Overview and Rankings
wikipedia.com has established itself as a significant player in the reference materials category, achieving notable rankings across different metrics. The website currently holds the #42618 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #15014, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #42.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 2.42M visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 30s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 71.76% provides insights into initial user engagement, while visitors typically view 1.44 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 11.8. The average monthly traffic volume stands at 2.45M visits.
Beginning with an initial volume of 2.74M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 2.19M visits in February 2025, representing a substantial reduction of -20.22 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 2.42M total visits, marking a healthy increase of +10.55 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 57.52% of total traffic.
Significant traffic contributions also come from important secondary markets including India with a substantial 11.70% share of overall traffic, Canada with a substantial 6.69% share of overall traffic, Japan with a substantial 6.69% share of overall traffic, Poland with a substantial 4.87% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 46.17% of total traffic.
Secondary traffic sources include search (37.38%), referrals (7.70%), social (7.56%), paid referrals (0.71%), mail (0.18%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Performance Summary and Outlook
wikipedia.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 2.42M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.