tripadvisor.com
tripadvisor: over a billion reviews & contributions for hotels, attractions, restaurants, and more
Global Rank
#347
United States Rank
#118
Category Rank
#1
travel and tourism
Engagement Metrics
Monthly Visits
122.57M
Bounce Rate
56.85%
Pages/Visit
2.92
Time on Site
2m 45s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
126.18M
April 2025
114.61M
May 2025
122.57M
Average Monthly Traffic
121.12M
🌍 Top 5 Countries
-
United States
68.07%
-
United Kingdom
2.81%
-
Canada
1.60%
-
Germany
1.50%
-
Netherlands
1.43%
- Others 24.59%
🚦 Traffic Sources
- Search 75.40%
- Direct 21.32%
- Referrals 2.28%
- Paid Referrals 0.53%
- Social 0.41%
- Mail 0.06%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| tripadvisor | 378.78K | 928.90K | $0.39 |
| trip advisor | 185.15K | 323.05K | $0.40 |
| restaurants near me | 20.70K | 720.46K | $1.26 |
| food near me | 17.17K | 1.37M | $2.17 |
| bali | 14.21K | 667.87K | $0.62 |
Website Summary
Website Overview and Rankings
tripadvisor.com has established itself as a significant player in the travel and tourism category, achieving notable rankings across different metrics. The website currently holds the #347 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #118, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 122.57M visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 45s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 56.85% provides insights into initial user engagement, while visitors typically view 2.92 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 2.86. The average monthly traffic volume stands at 121.12M visits.
Beginning with an initial volume of 126.18M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 114.61M visits in April 2025, representing a substantial reduction of -9.16 in visitor activity. The most recent data point from May 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 122.57M total visits, marking a healthy increase of +6.94 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 68.07% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 2.81% share of overall traffic, Canada with a substantial 1.60% share of overall traffic, Germany with a substantial 1.50% share of overall traffic, Netherlands with a substantial 1.43% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 75.40% of total traffic.
Secondary traffic sources include direct (21.32%), referrals (2.28%), paid referrals (0.53%), social (0.41%), mail (0.06%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "tripadvisor" demonstrates significant value with 378.78K estimated worth, attracting 928.90K searches at a CPC of $0.39.
Additional notable keywords include "trip advisor" and "restaurants near me", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
tripadvisor.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 122.57M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.