trinidadexpress.com
trinidadexpress.com | The National Newspaper of Trinidad and Tobago
Global Rank
#49561
Trinidad and Tobago Rank
#21
Category Rank
#N/A
news and media
Engagement Metrics
Monthly Visits
1.01M
Bounce Rate
48.98%
Pages/Visit
3.24
Time on Site
9m 47s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
1.13M
April 2025
1.07M
May 2025
1.01M
Average Monthly Traffic
1.07M
🌍 Top 5 Countries
-
Trinidad and Tobago
43.25%
-
United States
37.70%
-
Canada
12.90%
-
United Kingdom
3.19%
-
Jamaica
0.25%
- Others 2.71%
🚦 Traffic Sources
- Direct 49.59%
- Search 40.72%
- Social 6.83%
- Referrals 2.72%
- Paid Referrals 0.07%
- Mail 0.05%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| trinidad express | 23.94K | 208.98K | $0.17 |
| express newspaper today trinidad | 1.74K | 1.05K | N/A |
| adrianna younge | 976 | 1.96K | N/A |
| trinidad express newspapers today | 967 | 420 | N/A |
| trinidad express newspapers | 867 | 5.03K | $0.17 |
Website Summary
Website Overview and Rankings
trinidadexpress.com has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #49561 position globally, demonstrating its substantial worldwide presence. Within Trinidad and Tobago, it ranks #21, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 1.01M visitors monthly. Visitor behavior analysis reveals that users spend an average of 9m 47s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 48.98% provides insights into initial user engagement, while visitors typically view 3.24 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 10.23. The average monthly traffic volume stands at 1.07M visits.
Beginning with an initial volume of 1.13M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 1.07M visits in April 2025, representing a substantial reduction of -5.43 in visitor activity. The most recent data point from May 2025 reveals a further decline in traffic performance, with visitor numbers falling to 1.01M total visits, marking a significant decrease of -5.07 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Trinidad and Tobago emerging as the primary market, contributing 43.25% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 37.70% share of overall traffic, Canada with a substantial 12.90% share of overall traffic, United Kingdom with a substantial 3.19% share of overall traffic, Jamaica with a substantial 0.25% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 49.59% of total traffic.
Secondary traffic sources include search (40.72%), social (6.83%), referrals (2.72%), paid referrals (0.07%), mail (0.05%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "trinidad express" demonstrates significant value with 23.94K estimated worth, attracting 208.98K searches at a CPC of $0.17.
Additional notable keywords include "express newspaper today trinidad" and "adrianna younge", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
trinidadexpress.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 1.01M monthly visits, strong presence in Trinidad and Tobago, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.