Site Screenshot

temu.com

temu | explore the latest clothing, beauty, home, jewelry & more

Global Rank

#34

United States Rank

#35

Category Rank

#6

e-commerce and shopping

Engagement Metrics

Monthly Visits

817.15M

Bounce Rate

48.20%

Pages/Visit

5.68

Time on Site

4m 36s

Traffic Breakdown

Traffic Graph

Traffic last 3 months

20.43%

Traffic Breakdown

October 2024

678.51M

+0.00%

November 2024

689.26M

1.59%

December 2024

817.15M

18.55%

Average Monthly Traffic

728.31M

🌍 Top 5 Countries
  • United States United States 28.39%
  • Japan Japan 5.91%
  • Germany Germany 5.78%
  • Canada Canada 4.49%
  • United Kingdom United Kingdom 4.18%
  • Others 51.25%
🚦 Traffic Sources
  • Direct 62.41%
  • Search 25.32%
  • Referrals 4.76%
  • Social 3.60%
  • Paid Referrals 3.48%
  • Mail 0.43%
🔑 Top Keywords
Keyword Estimated Value Search Volume CPC ($)
temu 17.65M 31.58M $0.81
테무 541.57K 352.93K $7.11
тему 231.95K 312.14K $0.92
temu login 176.95K 249.11K $2.58
temu canada 140.89K 432.33K $1.59

Website Summary

Website Overview and Rankings

temu.com has established itself as a significant player in the e-commerce and shopping category, achieving notable rankings across different metrics. The website currently holds the #34 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #35, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #6.

These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.

User Engagement Analysis

The website demonstrates robust user engagement metrics, attracting approximately 817.15M visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 36s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 48.20% provides insights into initial user engagement, while visitors typically view 5.68 pages per session, suggesting active content exploration.

These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.

Traffic Growth and Patterns

Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 20.43. The average monthly traffic volume stands at 728.31M visits.

Beginning with an initial volume of 678.51M visitor engagements during October 2024, the website's traffic patterns demonstrated a notable upward trajectory, reaching 689.26M visits in November 2024, representing a substantial gain of +1.59 in visitor activity. The most recent data point from December 2024 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 817.15M total visits, marking a healthy increase of +18.55 compared to the previous period.

Geographic Audience Distribution

The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 28.39% of total traffic.

Significant traffic contributions also come from important secondary markets including Japan with a substantial 5.91% share of overall traffic, Germany with a substantial 5.78% share of overall traffic, Canada with a substantial 4.49% share of overall traffic, United Kingdom with a substantial 4.18% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.

Traffic Source Analysis

The website's traffic is diversified across multiple channels, with direct being the dominant source at 62.41% of total traffic.

Secondary traffic sources include search (25.32%), referrals (4.76%), social (3.60%), paid referrals (3.48%), mail (0.43%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.

Search Performance and Keywords

The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "temu" demonstrates significant value with 17.65M estimated worth, attracting 31.58M searches at a CPC of $0.81.

Additional notable keywords include "테무" and "тему", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.

Performance Summary and Outlook

temu.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 817.15M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.