spotify.com
Spotify - Web Player: Music for everyone
Global Rank
#56
United States Rank
#60
Category Rank
#1
arts and entertainment
Engagement Metrics
Monthly Visits
495.72M
Bounce Rate
38.96%
Pages/Visit
6.27
Time on Site
6m 16s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
455.83M
March 2025
511.41M
April 2025
495.72M
Average Monthly Traffic
487.65M
🌍 Top 5 Countries
-
United States
28.04%
-
Brazil
5.63%
-
United Kingdom
5.39%
-
Canada
3.80%
-
India
3.47%
- Others 53.67%
🚦 Traffic Sources
- Direct 70.10%
- Search 25.27%
- Referrals 3.28%
- Social 1.25%
- Mail 0.06%
- Paid Referrals 0.04%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| spotify | 32.97M | 28.04M | $0.43 |
| spotify web | 1.23M | 1.27M | $0.27 |
| spotify download | 684.70K | 719.22K | $0.42 |
| spo | 664.11K | 742.43K | $0.61 |
| spotify web player | 648.06K | 628.00K | $1.17 |
Website Summary
Website Overview and Rankings
spotify.com has established itself as a significant player in the arts and entertainment category, achieving notable rankings across different metrics. The website currently holds the #56 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #60, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 495.72M visitors monthly. Visitor behavior analysis reveals that users spend an average of 6m 16s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 38.96% provides insights into initial user engagement, while visitors typically view 6.27 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 8.75. The average monthly traffic volume stands at 487.65M visits.
Beginning with an initial volume of 455.83M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 511.41M visits in March 2025, representing a substantial gain of +12.19 in visitor activity. The most recent data point from April 2025 reveals a further decline in traffic performance, with visitor numbers falling to 495.72M total visits, marking a significant decrease of -3.07 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 28.04% of total traffic.
Significant traffic contributions also come from important secondary markets including Brazil with a substantial 5.63% share of overall traffic, United Kingdom with a substantial 5.39% share of overall traffic, Canada with a substantial 3.80% share of overall traffic, India with a substantial 3.47% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 70.10% of total traffic.
Secondary traffic sources include search (25.27%), referrals (3.28%), social (1.25%), mail (0.06%), paid referrals (0.04%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "spotify" demonstrates significant value with 32.97M estimated worth, attracting 28.04M searches at a CPC of $0.43.
Additional notable keywords include "spotify web" and "spotify download", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
spotify.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 495.72M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.