smallpdf.com
Smallpdf.com - A Free Solution to all your PDF Problems
Global Rank
#1041
India Rank
#595
Category Rank
#28
computers electronics and technology
Engagement Metrics
Monthly Visits
44.13M
Bounce Rate
19.97%
Pages/Visit
3.95
Time on Site
3m 18s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
45.21M
February 2025
42.08M
March 2025
44.13M
Average Monthly Traffic
43.81M
🌍 Top 5 Countries
-
India
13.07%
-
Vietnam
10.03%
-
United States
7.99%
-
Russia
6.18%
-
Brazil
5.59%
- Others 57.14%
🚦 Traffic Sources
- Search 74.30%
- Direct 24.43%
- Referrals 1.08%
- Social 0.11%
- Paid Referrals 0.05%
- Mail 0.04%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| pdf to word | 1.14M | 6.66M | $0.15 |
| smallpdf | 711.72K | 616.87K | $0.28 |
| pdf to jpg | 497.19K | 3.49M | $0.14 |
| compress pdf | 474.17K | 1.80M | $0.18 |
| word to pdf | 445.92K | 3.49M | $0.15 |
Website Summary
Website Overview and Rankings
smallpdf.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #1041 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #595, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #28.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 44.13M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 18s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 19.97% provides insights into initial user engagement, while visitors typically view 3.95 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 2.4. The average monthly traffic volume stands at 43.81M visits.
Beginning with an initial volume of 45.21M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 42.08M visits in February 2025, representing a substantial reduction of -6.93 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 44.13M total visits, marking a healthy increase of +4.87 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with India emerging as the primary market, contributing 13.07% of total traffic.
Significant traffic contributions also come from important secondary markets including Vietnam with a substantial 10.03% share of overall traffic, United States with a substantial 7.99% share of overall traffic, Russia with a substantial 6.18% share of overall traffic, Brazil with a substantial 5.59% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 74.30% of total traffic.
Secondary traffic sources include direct (24.43%), referrals (1.08%), social (0.11%), paid referrals (0.05%), mail (0.04%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "pdf to word" demonstrates significant value with 1.14M estimated worth, attracting 6.66M searches at a CPC of $0.15.
Additional notable keywords include "smallpdf" and "pdf to jpg", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
smallpdf.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 44.13M monthly visits, strong presence in India, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.