samsung.com
samsung us | mobile | tv | home electronics | home appliances | samsung us
Global Rank
#55
India Rank
#28
Category Rank
#1
computers electronics and technology
Engagement Metrics
Monthly Visits
803.69M
Bounce Rate
38.36%
Pages/Visit
2.49
Time on Site
1m 45s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
October 2024
893.30M
November 2024
869.20M
December 2024
803.69M
Average Monthly Traffic
855.40M
🌍 Top 5 Countries
-
United States
23.57%
-
United Kingdom
6.71%
-
Germany
6.54%
-
Korea, Republic of
5.88%
-
Brazil
5.33%
- Others 51.97%
🚦 Traffic Sources
- Search 54.58%
- Direct 36.39%
- Referrals 5.64%
- Paid Referrals 2.09%
- Social 1.20%
- Mail 0.09%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| samsung | 1.63M | 7.94M | $0.86 |
| samsung account | 126.34K | 434.83K | $0.34 |
| 삼성전자 | 110.89K | 149.43K | N/A |
| samsung s24 | 87.78K | 1.98M | $0.41 |
| samsung magician | 75.66K | 121.64K | $2.02 |
Website Summary
Website Overview and Rankings
samsung.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #55 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #28, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 803.69M visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 45s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 38.36% provides insights into initial user engagement, while visitors typically view 2.49 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 10.03. The average monthly traffic volume stands at 855.40M visits.
Beginning with an initial volume of 893.30M visitor engagements during October 2024, the website's traffic patterns demonstrated a notable downward trend, reaching 869.20M visits in November 2024, representing a substantial reduction of -2.70 in visitor activity. The most recent data point from December 2024 reveals a further decline in traffic performance, with visitor numbers falling to 803.69M total visits, marking a significant decrease of -7.54 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 23.57% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 6.71% share of overall traffic, Germany with a substantial 6.54% share of overall traffic, Korea, Republic of with a substantial 5.88% share of overall traffic, Brazil with a substantial 5.33% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 54.58% of total traffic.
Secondary traffic sources include direct (36.39%), referrals (5.64%), paid referrals (2.09%), social (1.20%), mail (0.09%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "samsung" demonstrates significant value with 1.63M estimated worth, attracting 7.94M searches at a CPC of $0.86.
Additional notable keywords include "samsung account" and "삼성전자", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
samsung.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 803.69M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.