samsung.com
Mobile | TV | Home Electronics | Home Appliances | Samsung US | Samsung US
Global Rank
#55
India Rank
#25
Category Rank
#1
computers electronics and technology
Engagement Metrics
Monthly Visits
808.04M
Bounce Rate
36.84%
Pages/Visit
2.59
Time on Site
1m 47s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
September 2025
919.86M
October 2025
832.96M
November 2025
808.04M
Average Monthly Traffic
853.62M
🌍 Top 5 Countries
-
United States
19.66%
-
Germany
6.82%
-
Korea, Republic of
6.71%
-
Brazil
6.44%
-
India
5.45%
- Others 54.92%
🚦 Traffic Sources
- Search 56.81%
- Direct 34.31%
- Referrals 5.21%
- Paid Referrals 2.51%
- Social 1.02%
- Mail 0.13%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| samsung | 2.26M | 3.18M | $0.60 |
| samsung account | 166.41K | 167.39K | $1.37 |
| 삼성전자 | 130.69K | 139.55K | N/A |
| samsung s25 | 111.79K | 498.44K | $0.39 |
| samsung s25 ultra | 85.74K | 373.83K | $0.37 |
Website Summary
Website Overview and Rankings
samsung.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #55 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #25, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 808.04M visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 47s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 36.84% provides insights into initial user engagement, while visitors typically view 2.59 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 12.16. The average monthly traffic volume stands at 853.62M visits.
Beginning with an initial volume of 919.86M visitor engagements during September 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 832.96M visits in October 2025, representing a substantial reduction of -9.45 in visitor activity. The most recent data point from November 2025 reveals a further decline in traffic performance, with visitor numbers falling to 808.04M total visits, marking a significant decrease of -2.99 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 19.66% of total traffic.
Significant traffic contributions also come from important secondary markets including Germany with a substantial 6.82% share of overall traffic, Korea, Republic of with a substantial 6.71% share of overall traffic, Brazil with a substantial 6.44% share of overall traffic, India with a substantial 5.45% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 56.81% of total traffic.
Secondary traffic sources include direct (34.31%), referrals (5.21%), paid referrals (2.51%), social (1.02%), mail (0.13%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "samsung" demonstrates significant value with 2.26M estimated worth, attracting 3.18M searches at a CPC of $0.60.
Additional notable keywords include "samsung account" and "삼성전자", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
samsung.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 808.04M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.