repubblica.it
la Repubblica - News in tempo reale - Le notizie e i video di politica, cronaca, economia, sport
Global Rank
#445
Italy Rank
#11
Category Rank
#3
news and media
Engagement Metrics
Monthly Visits
114.05M
Bounce Rate
47.47%
Pages/Visit
3.25
Time on Site
6m 13s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
110.38M
February 2025
103.70M
March 2025
114.05M
Average Monthly Traffic
109.38M
🌍 Top 5 Countries
-
Italy
89.67%
-
United States
1.71%
-
France
1.24%
-
Germany
1.22%
-
Switzerland
1.15%
- Others 5.01%
🚦 Traffic Sources
- Direct 61.81%
- Search 32.43%
- Paid Referrals 2.55%
- Referrals 2.18%
- Social 0.96%
- Mail 0.05%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| repubblica | 1.35M | 3.48M | $0.27 |
| la repubblica | 878.33K | 2.63M | $0.45 |
| papa francesco | 170.82K | 643.57K | $0.87 |
| la rep | 110.15K | 68.23K | $0.84 |
| trump | 65.96K | 25.77M | N/A |
Website Summary
Website Overview and Rankings
repubblica.it has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #445 position globally, demonstrating its substantial worldwide presence. Within Italy, it ranks #11, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #3.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 114.05M visitors monthly. Visitor behavior analysis reveals that users spend an average of 6m 13s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 47.47% provides insights into initial user engagement, while visitors typically view 3.25 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 3.33. The average monthly traffic volume stands at 109.38M visits.
Beginning with an initial volume of 110.38M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 103.70M visits in February 2025, representing a substantial reduction of -6.05 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 114.05M total visits, marking a healthy increase of +9.98 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Italy emerging as the primary market, contributing 89.67% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 1.71% share of overall traffic, France with a substantial 1.24% share of overall traffic, Germany with a substantial 1.22% share of overall traffic, Switzerland with a substantial 1.15% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 61.81% of total traffic.
Secondary traffic sources include search (32.43%), paid referrals (2.55%), referrals (2.18%), social (0.96%), mail (0.05%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "repubblica" demonstrates significant value with 1.35M estimated worth, attracting 3.48M searches at a CPC of $0.27.
Additional notable keywords include "la repubblica" and "papa francesco", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
repubblica.it's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 114.05M monthly visits, strong presence in Italy, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.