qq.com
腾讯网
Global Rank
#85
China Rank
#4
Category Rank
#N/A
news and media
Engagement Metrics
Monthly Visits
423.74M
Bounce Rate
45.33%
Pages/Visit
3.96
Time on Site
4m 31s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
April 2025
429.17M
May 2025
422.52M
June 2025
423.74M
Average Monthly Traffic
425.14M
🌍 Top 5 Countries
-
China
93.43%
-
Hong Kong
1.90%
-
United States
1.41%
-
Taiwan
0.98%
-
Singapore
0.53%
- Others 1.75%
🚦 Traffic Sources
- Direct 72.60%
- Search 17.73%
- Referrals 9.25%
- Paid Referrals 0.35%
- Mail 0.04%
- Social 0.03%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| qq邮箱 | 2.68M | 551.10K | N/A |
| 腾讯视频 | 2.38M | 246.36K | N/A |
| 926.73K | 275.41K | $0.21 | |
| 微信 | 645.31K | 184.30K | N/A |
| 腾讯文档 | 348.14K | 198.08K | N/A |
Website Summary
Website Overview and Rankings
qq.com has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #85 position globally, demonstrating its substantial worldwide presence. Within China, it ranks #4, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 423.74M visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 31s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 45.33% provides insights into initial user engagement, while visitors typically view 3.96 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 1.27. The average monthly traffic volume stands at 425.14M visits.
Beginning with an initial volume of 429.17M visitor engagements during April 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 422.52M visits in May 2025, representing a substantial reduction of -1.55 in visitor activity. The most recent data point from June 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 423.74M total visits, marking a healthy increase of +0.29 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with China emerging as the primary market, contributing 93.43% of total traffic.
Significant traffic contributions also come from important secondary markets including Hong Kong with a substantial 1.90% share of overall traffic, United States with a substantial 1.41% share of overall traffic, Taiwan with a substantial 0.98% share of overall traffic, Singapore with a substantial 0.53% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 72.60% of total traffic.
Secondary traffic sources include search (17.73%), referrals (9.25%), paid referrals (0.35%), mail (0.04%), social (0.03%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "qq邮箱" demonstrates significant value with 2.68M estimated worth, attracting 551.10K searches.
Additional notable keywords include "腾讯视频" and "qq", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
qq.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 423.74M monthly visits, strong presence in China, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.