prao.com
PRAO Fashion Jewellery - Finest Collection of Fashion Jewellery
Global Rank
#72855
India Rank
#5351
Category Rank
#34
lifestyle
Engagement Metrics
Monthly Visits
578.11K
Bounce Rate
23.55%
Pages/Visit
4.30
Time on Site
4m 46s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
187.54K
June 2025
1.26M
July 2025
578.11K
Average Monthly Traffic
676.29K
🌍 Top 5 Countries
-
India
83.02%
-
Bangladesh
3.01%
-
United Kingdom
2.99%
-
Pakistan
2.56%
-
United States
2.48%
- Others 5.94%
🚦 Traffic Sources
- Direct 46.13%
- Search 45.22%
- Referrals 5.02%
- Social 2.11%
- Paid Referrals 1.46%
- Mail 0.04%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| prao | 17.75K | 27.92K | $0.57 |
| prao jewellery | 3.06K | 4.08K | $0.20 |
| sandeep maheshwari jewellery | 780 | 3.32K | N/A |
| paro jewellery | 580 | 900 | $0.37 |
| sandeep maheshwari jewellery brand | 530 | 1.73K | N/A |
Website Summary
Website Overview and Rankings
prao.com has established itself as a significant player in the lifestyle category, achieving notable rankings across different metrics. The website currently holds the #72855 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #5351, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #34.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 578.11K visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 46s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 23.55% provides insights into initial user engagement, while visitors typically view 4.30 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 208.25. The average monthly traffic volume stands at 676.29K visits.
Beginning with an initial volume of 187.54K visitor engagements during May 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 1.26M visits in June 2025, representing a substantial gain of +573.56 in visitor activity. The most recent data point from July 2025 reveals a further decline in traffic performance, with visitor numbers falling to 578.11K total visits, marking a significant decrease of -54.24 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with India emerging as the primary market, contributing 83.02% of total traffic.
Significant traffic contributions also come from important secondary markets including Bangladesh with a substantial 3.01% share of overall traffic, United Kingdom with a substantial 2.99% share of overall traffic, Pakistan with a substantial 2.56% share of overall traffic, United States with a substantial 2.48% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 46.13% of total traffic.
Secondary traffic sources include search (45.22%), referrals (5.02%), social (2.11%), paid referrals (1.46%), mail (0.04%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "prao" demonstrates significant value with 17.75K estimated worth, attracting 27.92K searches at a CPC of $0.57.
Additional notable keywords include "prao jewellery" and "sandeep maheshwari jewellery", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
prao.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 578.11K monthly visits, strong presence in India, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.