pokerstars.com
Poker Online | Play Poker Games at PokerStars™.net
Global Rank
#50536
Brazil Rank
#16337
Category Rank
#5
gambling
Engagement Metrics
Monthly Visits
857.03K
Bounce Rate
40.54%
Pages/Visit
4.12
Time on Site
2m 58s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
April 2025
1.01M
May 2025
953.30K
June 2025
857.03K
Average Monthly Traffic
939.56K
🌍 Top 5 Countries
-
Brazil
12.97%
-
Canada
10.96%
-
Argentina
7.91%
-
Mexico
5.69%
-
Venezuela
4.26%
- Others 58.21%
🚦 Traffic Sources
- Direct 47.19%
- Search 44.12%
- Referrals 6.15%
- Social 1.85%
- Paid Referrals 0.63%
- Mail 0.06%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| pokerstars | 68.94K | 219.97K | $2.94 |
| poker stars | 13.90K | 20.47K | $3.07 |
| poker online | 13.43K | 154.72K | $3.61 |
| poker | 11.05K | 363.17K | $3.42 |
| online poker | 8.29K | 79.56K | $6.11 |
Website Summary
Website Overview and Rankings
pokerstars.com has established itself as a significant player in the gambling category, achieving notable rankings across different metrics. The website currently holds the #50536 position globally, demonstrating its substantial worldwide presence. Within Brazil, it ranks #16337, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #5.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 857.03K visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 58s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 40.54% provides insights into initial user engagement, while visitors typically view 4.12 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 15.01. The average monthly traffic volume stands at 939.56K visits.
Beginning with an initial volume of 1.01M visitor engagements during April 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 953.30K visits in May 2025, representing a substantial reduction of -5.46 in visitor activity. The most recent data point from June 2025 reveals a further decline in traffic performance, with visitor numbers falling to 857.03K total visits, marking a significant decrease of -10.10 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Brazil emerging as the primary market, contributing 12.97% of total traffic.
Significant traffic contributions also come from important secondary markets including Canada with a substantial 10.96% share of overall traffic, Argentina with a substantial 7.91% share of overall traffic, Mexico with a substantial 5.69% share of overall traffic, Venezuela with a substantial 4.26% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 47.19% of total traffic.
Secondary traffic sources include search (44.12%), referrals (6.15%), social (1.85%), paid referrals (0.63%), mail (0.06%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "pokerstars" demonstrates significant value with 68.94K estimated worth, attracting 219.97K searches at a CPC of $2.94.
Additional notable keywords include "poker stars" and "poker online", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
pokerstars.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 857.03K monthly visits, strong presence in Brazil, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.