play.google.com
Android Apps on Google Play
Global Rank
#N/A
Country Rank
#N/A
Category Rank
#N/A
computers electronics and technology
Engagement Metrics
Monthly Visits
1.13B
Bounce Rate
63.80%
Pages/Visit
2.51
Time on Site
1m 57s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
1.10B
June 2025
1.08B
July 2025
1.13B
Average Monthly Traffic
1.11B
🌍 Top 5 Countries
-
United States
17.12%
-
India
8.85%
-
Brazil
5.34%
-
Germany
3.51%
-
Korea, Republic of
3.24%
- Others 61.94%
🚦 Traffic Sources
- Direct 45.17%
- Search 33.41%
- Referrals 17.26%
- Social 2.42%
- Paid Referrals 1.56%
- Mail 0.19%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|
Website Summary
Website Overview and Rankings
play.google.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #N/A position globally, demonstrating its substantial worldwide presence. Within its primary market, it ranks #N/A, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 1.13B visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 57s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 63.80% provides insights into initial user engagement, while visitors typically view 2.51 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 2.7. The average monthly traffic volume stands at 1.11B visits.
Beginning with an initial volume of 1.10B visitor engagements during May 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 1.08B visits in June 2025, representing a substantial reduction of -2.18 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 1.13B total visits, marking a healthy increase of +4.99 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 17.12% of total traffic.
Significant traffic contributions also come from important secondary markets including India with a substantial 8.85% share of overall traffic, Brazil with a substantial 5.34% share of overall traffic, Germany with a substantial 3.51% share of overall traffic, Korea, Republic of with a substantial 3.24% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 45.17% of total traffic.
Secondary traffic sources include search (33.41%), referrals (17.26%), social (2.42%), paid referrals (1.56%), mail (0.19%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Performance Summary and Outlook
play.google.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 1.13B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.