Site Screenshot

pichau.com.br

Pichau - Os Melhores Preços do Brasil

Global Rank

#9710

Brazil Rank

#561

Category Rank

#5

computers electronics and technology

Engagement Metrics

Monthly Visits

5.41M

Bounce Rate

44.45%

Pages/Visit

4.65

Time on Site

4m 54s

Traffic Breakdown

Traffic Graph

Traffic last 3 months

10.53%

Traffic Breakdown

February 2025

4.89M

+0.00%

March 2025

5.36M

9.68%

April 2025

5.41M

0.78%

Average Monthly Traffic

5.22M

🌍 Top 5 Countries
  • Brazil Brazil 98.64%
  • United States United States 0.47%
  • Angola Angola 0.10%
  • Paraguay Paraguay 0.10%
  • Mexico Mexico 0.08%
  • Others 0.61%
🚦 Traffic Sources
  • Direct 46.54%
  • Search 45.21%
  • Referrals 3.50%
  • Social 3.43%
  • Paid Referrals 1.18%
  • Mail 0.14%
🔑 Top Keywords
Keyword Estimated Value Search Volume CPC ($)
pichau 192.21K 720.52K $0.10
cadeira gamer 8.06K 251.87K $0.15
pc gamer 7.05K 529.99K $0.41
rx 6600 5.14K 442.38K $0.14
rtx 5070 4.56K 534.16K $0.31

Website Summary

Website Overview and Rankings

pichau.com.br has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #9710 position globally, demonstrating its substantial worldwide presence. Within Brazil, it ranks #561, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #5.

These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.

User Engagement Analysis

The website demonstrates robust user engagement metrics, attracting approximately 5.41M visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 54s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 44.45% provides insights into initial user engagement, while visitors typically view 4.65 pages per session, suggesting active content exploration.

These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.

Traffic Growth and Patterns

Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 10.53. The average monthly traffic volume stands at 5.22M visits.

Beginning with an initial volume of 4.89M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 5.36M visits in March 2025, representing a substantial gain of +9.68 in visitor activity. The most recent data point from April 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 5.41M total visits, marking a healthy increase of +0.78 compared to the previous period.

Geographic Audience Distribution

The website's audience exhibits a diverse geographic distribution, with Brazil emerging as the primary market, contributing 98.64% of total traffic.

Significant traffic contributions also come from important secondary markets including United States with a substantial 0.47% share of overall traffic, Angola with a substantial 0.10% share of overall traffic, Paraguay with a substantial 0.10% share of overall traffic, Mexico with a substantial 0.08% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.

Traffic Source Analysis

The website's traffic is diversified across multiple channels, with direct being the dominant source at 46.54% of total traffic.

Secondary traffic sources include search (45.21%), referrals (3.50%), social (3.43%), paid referrals (1.18%), mail (0.14%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.

Search Performance and Keywords

The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "pichau" demonstrates significant value with 192.21K estimated worth, attracting 720.52K searches at a CPC of $0.10.

Additional notable keywords include "cadeira gamer" and "pc gamer", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.

Performance Summary and Outlook

pichau.com.br's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 5.41M monthly visits, strong presence in Brazil, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.