pexels.com
free stock photos · pexels
Global Rank
#1241
India Rank
#587
Category Rank
#4
hobbies and leisure
Engagement Metrics
Monthly Visits
32.30M
Bounce Rate
35.16%
Pages/Visit
5.57
Time on Site
4m 54s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
33.33M
February 2025
30.50M
March 2025
32.30M
Average Monthly Traffic
32.04M
🌍 Top 5 Countries
-
United States
13.48%
-
India
12.32%
-
Brazil
4.53%
-
France
3.19%
-
United Kingdom
3.13%
- Others 63.35%
🚦 Traffic Sources
- Search 51.64%
- Direct 46.07%
- Referrals 1.72%
- Social 0.54%
- Mail 0.02%
- Paid Referrals 0.01%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| pexels | 1.93M | 1.90M | $0.73 |
| pexel | 244.58K | 319.81K | $0.72 |
| pixels | 209.86K | 585.82K | $0.44 |
| pixel | 139.96K | 793.77K | $0.42 |
| wallpaper 4k | 70.05K | 523.61K | $0.42 |
Website Summary
Website Overview and Rankings
pexels.com has established itself as a significant player in the hobbies and leisure category, achieving notable rankings across different metrics. The website currently holds the #1241 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #587, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #4.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 32.30M visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 54s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 35.16% provides insights into initial user engagement, while visitors typically view 5.57 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 3.08. The average monthly traffic volume stands at 32.04M visits.
Beginning with an initial volume of 33.33M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 30.50M visits in February 2025, representing a substantial reduction of -8.48 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 32.30M total visits, marking a healthy increase of +5.90 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 13.48% of total traffic.
Significant traffic contributions also come from important secondary markets including India with a substantial 12.32% share of overall traffic, Brazil with a substantial 4.53% share of overall traffic, France with a substantial 3.19% share of overall traffic, United Kingdom with a substantial 3.13% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 51.64% of total traffic.
Secondary traffic sources include direct (46.07%), referrals (1.72%), social (0.54%), mail (0.02%), paid referrals (0.01%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "pexels" demonstrates significant value with 1.93M estimated worth, attracting 1.90M searches at a CPC of $0.73.
Additional notable keywords include "pexel" and "pixels", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
pexels.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 32.30M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.