palermotoday.it
PalermoToday
Global Rank
#17147
Italy Rank
#377
Category Rank
#46
news and media
Engagement Metrics
Monthly Visits
3.98M
Bounce Rate
51.54%
Pages/Visit
3.33
Time on Site
1m 45s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
3.86M
February 2025
3.79M
March 2025
3.98M
Average Monthly Traffic
3.88M
🌍 Top 5 Countries
-
Italy
96.70%
-
United States
0.47%
-
Spain
0.33%
-
Canada
0.33%
-
Russia
0.32%
- Others 1.85%
🚦 Traffic Sources
- Search 47.13%
- Direct 46.24%
- Social 4.74%
- Referrals 1.78%
- Paid Referrals 0.07%
- Mail 0.04%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| palermo today | 33.57K | 112.56K | $0.19 |
| palermotoday | 25.55K | 175.19K | $0.19 |
| palermo calcio news | 6.63K | 119.55K | N/A |
| palermo news | 6.42K | 46.22K | N/A |
| ubriaco alla guida | 1.90K | 3.43K | N/A |
Website Summary
Website Overview and Rankings
palermotoday.it has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #17147 position globally, demonstrating its substantial worldwide presence. Within Italy, it ranks #377, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #46.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 3.98M visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 45s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 51.54% provides insights into initial user engagement, while visitors typically view 3.33 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 3.31. The average monthly traffic volume stands at 3.88M visits.
Beginning with an initial volume of 3.86M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 3.79M visits in February 2025, representing a substantial reduction of -1.84 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 3.98M total visits, marking a healthy increase of +5.25 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Italy emerging as the primary market, contributing 96.70% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 0.47% share of overall traffic, Spain with a substantial 0.33% share of overall traffic, Canada with a substantial 0.33% share of overall traffic, Russia with a substantial 0.32% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 47.13% of total traffic.
Secondary traffic sources include direct (46.24%), social (4.74%), referrals (1.78%), paid referrals (0.07%), mail (0.04%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "palermo today" demonstrates significant value with 33.57K estimated worth, attracting 112.56K searches at a CPC of $0.19.
Additional notable keywords include "palermotoday" and "palermo calcio news", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
palermotoday.it's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 3.98M monthly visits, strong presence in Italy, and diverse traffic sources led by Search positions the website for continued growth in its market segment.