outlook.com
Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps
Global Rank
#650
United States Rank
#369
Category Rank
#3
computers electronics and technology
Engagement Metrics
Monthly Visits
101.64M
Bounce Rate
67.59%
Pages/Visit
1.59
Time on Site
1m 18s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
April 2025
118.17M
May 2025
112.74M
June 2025
101.64M
Average Monthly Traffic
110.85M
🌍 Top 5 Countries
-
United States
31.37%
-
Japan
28.77%
-
United Kingdom
5.28%
-
Brazil
4.64%
-
Canada
3.33%
- Others 26.61%
🚦 Traffic Sources
- Direct 69.35%
- Search 21.78%
- Referrals 8.21%
- Social 0.24%
- Paid Referrals 0.24%
- Mail 0.19%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| outlook.com | 60.14K | 215.35K | N/A |
| outlook login | 3.67K | 2.77M | $0.51 |
| outlook | 2.49K | 17.71M | $0.40 |
| www.outlook.com | 2.40K | 9.19K | N/A |
| doe email | 2.09K | 31.66K | $4.29 |
Website Summary
Website Overview and Rankings
outlook.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #650 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #369, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #3.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 101.64M visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 18s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 67.59% provides insights into initial user engagement, while visitors typically view 1.59 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 13.99. The average monthly traffic volume stands at 110.85M visits.
Beginning with an initial volume of 118.17M visitor engagements during April 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 112.74M visits in May 2025, representing a substantial reduction of -4.59 in visitor activity. The most recent data point from June 2025 reveals a further decline in traffic performance, with visitor numbers falling to 101.64M total visits, marking a significant decrease of -9.85 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 31.37% of total traffic.
Significant traffic contributions also come from important secondary markets including Japan with a substantial 28.77% share of overall traffic, United Kingdom with a substantial 5.28% share of overall traffic, Brazil with a substantial 4.64% share of overall traffic, Canada with a substantial 3.33% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 69.35% of total traffic.
Secondary traffic sources include search (21.78%), referrals (8.21%), social (0.24%), paid referrals (0.24%), mail (0.19%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "outlook.com" demonstrates significant value with 60.14K estimated worth, attracting 215.35K searches.
Additional notable keywords include "outlook login" and "outlook", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
outlook.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 101.64M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.