oceana.org
Oceana – We are Protecting the World's Oceans.
Global Rank
#126253
United States Rank
#77625
Category Rank
#43
science and education
Engagement Metrics
Monthly Visits
440.13K
Bounce Rate
48.88%
Pages/Visit
1.68
Time on Site
45s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
377.41K
June 2025
388.21K
July 2025
440.13K
Average Monthly Traffic
401.91K
🌍 Top 5 Countries
-
United States
31.20%
-
Peru
4.57%
-
Spain
3.79%
-
Brazil
3.69%
-
Philippines
2.24%
- Others 54.51%
🚦 Traffic Sources
- Search 57.50%
- Direct 33.18%
- Referrals 6.86%
- Social 1.97%
- Paid Referrals 0.36%
- Mail 0.13%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| oceana | 7.56K | 19.35K | $2.49 |
| geoduck | 920 | 217.87K | $2.16 |
| colossal squid | 600 | 42.16K | $1.84 |
| goblin shark | 540 | 48.99K | $0.15 |
| sea creatures | 540 | 12.36K | $4.26 |
Website Summary
Website Overview and Rankings
oceana.org has established itself as a significant player in the science and education category, achieving notable rankings across different metrics. The website currently holds the #126253 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #77625, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #43.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 440.13K visitors monthly. Visitor behavior analysis reveals that users spend an average of 45s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 48.88% provides insights into initial user engagement, while visitors typically view 1.68 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 16.62. The average monthly traffic volume stands at 401.91K visits.
Beginning with an initial volume of 377.41K visitor engagements during May 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 388.21K visits in June 2025, representing a substantial gain of +2.86 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 440.13K total visits, marking a healthy increase of +13.37 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 31.20% of total traffic.
Significant traffic contributions also come from important secondary markets including Peru with a substantial 4.57% share of overall traffic, Spain with a substantial 3.79% share of overall traffic, Brazil with a substantial 3.69% share of overall traffic, Philippines with a substantial 2.24% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 57.50% of total traffic.
Secondary traffic sources include direct (33.18%), referrals (6.86%), social (1.97%), paid referrals (0.36%), mail (0.13%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "oceana" demonstrates significant value with 7.56K estimated worth, attracting 19.35K searches at a CPC of $2.49.
Additional notable keywords include "geoduck" and "colossal squid", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
oceana.org's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 440.13K monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for continued growth in its market segment.