nordvpn.com
The best VPN service for speed and security in 2025
Global Rank
#5030
United States Rank
#3792
Category Rank
#123
computers electronics and technology
Engagement Metrics
Monthly Visits
12.31M
Bounce Rate
47.47%
Pages/Visit
2.49
Time on Site
1m 42s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
July 2025
12.27M
August 2025
12.79M
September 2025
12.31M
Average Monthly Traffic
12.46M
🌍 Top 5 Countries
-
United States
27.91%
-
United Kingdom
7.68%
-
Germany
6.20%
-
France
5.78%
-
Canada
3.35%
- Others 49.08%
🚦 Traffic Sources
- Search 51.75%
- Direct 42.69%
- Referrals 3.04%
- Paid Referrals 1.41%
- Social 1.08%
- Mail 0.03%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| nordvpn | 1.31M | 1.53M | $1.50 |
| nord vpn | 563.44K | 705.40K | $1.49 |
| vpn | 239.01K | 2.77M | $3.20 |
| link checker | 80.15K | 124.14K | $0.49 |
| nordvpn download | 62.51K | 74.83K | $1.20 |
Website Summary
Website Overview and Rankings
nordvpn.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #5030 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #3792, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #123.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 12.31M visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 42s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 47.47% provides insights into initial user engagement, while visitors typically view 2.49 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 0.27. The average monthly traffic volume stands at 12.46M visits.
Beginning with an initial volume of 12.27M visitor engagements during July 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 12.79M visits in August 2025, representing a substantial gain of +4.19 in visitor activity. The most recent data point from September 2025 reveals a further decline in traffic performance, with visitor numbers falling to 12.31M total visits, marking a significant decrease of -3.77 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 27.91% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 7.68% share of overall traffic, Germany with a substantial 6.20% share of overall traffic, France with a substantial 5.78% share of overall traffic, Canada with a substantial 3.35% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 51.75% of total traffic.
Secondary traffic sources include direct (42.69%), referrals (3.04%), paid referrals (1.41%), social (1.08%), mail (0.03%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "nordvpn" demonstrates significant value with 1.31M estimated worth, attracting 1.53M searches at a CPC of $1.50.
Additional notable keywords include "nord vpn" and "vpn", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
nordvpn.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 12.31M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for continued growth in its market segment.