netnaija.com
netnaija: information and entertainment hub
Global Rank
#542529
Nigeria Rank
#4016
Category Rank
#N/A
arts and entertainment
Engagement Metrics
Monthly Visits
52.16K
Bounce Rate
36.53%
Pages/Visit
2.90
Time on Site
1m 34s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
July 2025
145.52K
August 2025
99.75K
September 2025
52.16K
Average Monthly Traffic
99.14K
🌍 Top 5 Countries
-
Nigeria
86.08%
-
Ghana
13.92%
- Others 0.00%
🚦 Traffic Sources
- Direct 66.23%
- Search 24.33%
- Referrals 6.38%
- Social 2.29%
- Paid Referrals 0.67%
- Mail 0.10%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| netnaija | 0 | 61.13K | $1.95 |
| net naija | 0 | 3.85K | $0.91 |
| netnaija.com | 0 | 1.27K | N/A |
Website Summary
Website Overview and Rankings
netnaija.com has established itself as a significant player in the arts and entertainment category, achieving notable rankings across different metrics. The website currently holds the #542529 position globally, demonstrating its substantial worldwide presence. Within Nigeria, it ranks #4016, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 52.16K visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 34s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 36.53% provides insights into initial user engagement, while visitors typically view 2.90 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 64.16. The average monthly traffic volume stands at 99.14K visits.
Beginning with an initial volume of 145.52K visitor engagements during July 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 99.75K visits in August 2025, representing a substantial reduction of -31.45 in visitor activity. The most recent data point from September 2025 reveals a further decline in traffic performance, with visitor numbers falling to 52.16K total visits, marking a significant decrease of -47.71 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Nigeria emerging as the primary market, contributing 86.08% of total traffic.
Significant traffic contributions also come from important secondary markets including Ghana with a substantial 13.92% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 66.23% of total traffic.
Secondary traffic sources include search (24.33%), referrals (6.38%), social (2.29%), paid referrals (0.67%), mail (0.10%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "netnaija" demonstrates significant value with 0 estimated worth, attracting 61.13K searches at a CPC of $1.95.
Additional notable keywords include "net naija" and "netnaija.com", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
netnaija.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 52.16K monthly visits, strong presence in Nigeria, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.