netflix.com
netflix
Global Rank
#24
United States Rank
#30
Category Rank
#2
arts and entertainment
Engagement Metrics
Monthly Visits
2.05B
Bounce Rate
42.88%
Pages/Visit
3.80
Time on Site
6m 59s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
October 2024
1.82B
November 2024
1.93B
December 2024
2.05B
Average Monthly Traffic
1.93B
🌍 Top 5 Countries
-
United States
22.34%
-
United Kingdom
5.79%
-
Canada
5.11%
-
Brazil
4.88%
-
France
4.08%
- Others 57.80%
🚦 Traffic Sources
- Direct 79.82%
- Search 18.26%
- Referrals 1.46%
- Social 0.41%
- Paid Referrals 0.03%
- Mail 0.03%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| netflix | 165.44M | 53.50M | $0.90 |
| netflix login | 4.41M | 1.36M | $1.28 |
| 넷플릭스 | 3.91M | 728.28K | $0.72 |
| net | 2.48M | 1.66M | $0.69 |
| n | 1.43M | 3.88M | $0.74 |
Website Summary
Website Overview and Rankings
netflix.com has established itself as a significant player in the arts and entertainment category, achieving notable rankings across different metrics. The website currently holds the #24 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #30, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #2.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 2.05B visitors monthly. Visitor behavior analysis reveals that users spend an average of 6m 59s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 42.88% provides insights into initial user engagement, while visitors typically view 3.80 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 12.58. The average monthly traffic volume stands at 1.93B visits.
Beginning with an initial volume of 1.82B visitor engagements during October 2024, the website's traffic patterns demonstrated a notable upward trajectory, reaching 1.93B visits in November 2024, representing a substantial gain of +6.04 in visitor activity. The most recent data point from December 2024 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 2.05B total visits, marking a healthy increase of +6.17 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 22.34% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 5.79% share of overall traffic, Canada with a substantial 5.11% share of overall traffic, Brazil with a substantial 4.88% share of overall traffic, France with a substantial 4.08% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 79.82% of total traffic.
Secondary traffic sources include search (18.26%), referrals (1.46%), social (0.41%), paid referrals (0.03%), mail (0.03%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "netflix" demonstrates significant value with 165.44M estimated worth, attracting 53.50M searches at a CPC of $0.90.
Additional notable keywords include "netflix login" and "넷플릭스", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
netflix.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 2.05B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.