needleandthread.com
Needle & Thread | Ultra-Feminine Contemporary Womenswear
Global Rank
#129844
United Kingdom Rank
#13335
Category Rank
#699
lifestyle
Engagement Metrics
Monthly Visits
250.13K
Bounce Rate
38.88%
Pages/Visit
5.36
Time on Site
2m 34s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
222.08K
June 2025
224.61K
July 2025
250.13K
Average Monthly Traffic
232.28K
🌍 Top 5 Countries
-
United Kingdom
33.72%
-
United States
23.52%
-
Italy
5.55%
-
Netherlands
3.17%
-
Ireland
2.64%
- Others 31.40%
🚦 Traffic Sources
- Direct 47.65%
- Search 39.31%
- Social 7.25%
- Referrals 4.67%
- Paid Referrals 0.93%
- Mail 0.19%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| needle and thread | 8.12K | 11.05K | $0.80 |
| needles and thread | 1.20K | 390 | $0.84 |
| needle and thread dress | 850 | 1.31K | $0.99 |
| needle and thread dresses | 440 | 630 | $0.68 |
| thread and needle | 340 | 810 | $0.62 |
Website Summary
Website Overview and Rankings
needleandthread.com has established itself as a significant player in the lifestyle category, achieving notable rankings across different metrics. The website currently holds the #129844 position globally, demonstrating its substantial worldwide presence. Within United Kingdom, it ranks #13335, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #699.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 250.13K visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 34s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 38.88% provides insights into initial user engagement, while visitors typically view 5.36 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 12.63. The average monthly traffic volume stands at 232.28K visits.
Beginning with an initial volume of 222.08K visitor engagements during May 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 224.61K visits in June 2025, representing a substantial gain of +1.14 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 250.13K total visits, marking a healthy increase of +11.36 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United Kingdom emerging as the primary market, contributing 33.72% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 23.52% share of overall traffic, Italy with a substantial 5.55% share of overall traffic, Netherlands with a substantial 3.17% share of overall traffic, Ireland with a substantial 2.64% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 47.65% of total traffic.
Secondary traffic sources include search (39.31%), social (7.25%), referrals (4.67%), paid referrals (0.93%), mail (0.19%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "needle and thread" demonstrates significant value with 8.12K estimated worth, attracting 11.05K searches at a CPC of $0.80.
Additional notable keywords include "needles and thread" and "needle and thread dress", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
needleandthread.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 250.13K monthly visits, strong presence in United Kingdom, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.