msn.com
MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos
Global Rank
#70
United States Rank
#45
Category Rank
#4
news and media
Engagement Metrics
Monthly Visits
500.54M
Bounce Rate
48.62%
Pages/Visit
4.80
Time on Site
5m 51s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
553.47M
April 2025
510.86M
May 2025
500.54M
Average Monthly Traffic
521.62M
🌍 Top 5 Countries
-
United States
39.12%
-
Japan
6.95%
-
Canada
4.78%
-
France
4.40%
-
United Kingdom
3.75%
- Others 41.00%
🚦 Traffic Sources
- Direct 77.49%
- Search 15.36%
- Referrals 5.28%
- Social 0.94%
- Paid Referrals 0.69%
- Mail 0.24%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| msn | 3.98M | 4.51M | $0.23 |
| msn news | 278.08K | 551.09K | $0.74 |
| msn games | 143.22K | 164.14K | $0.49 |
| hotmail | 143.05K | 23.74M | $0.23 |
| weather | 142.74K | 145.72M | $0.57 |
Website Summary
Website Overview and Rankings
msn.com has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #70 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #45, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #4.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 500.54M visitors monthly. Visitor behavior analysis reveals that users spend an average of 5m 51s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 48.62% provides insights into initial user engagement, while visitors typically view 4.80 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 9.56. The average monthly traffic volume stands at 521.62M visits.
Beginning with an initial volume of 553.47M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 510.86M visits in April 2025, representing a substantial reduction of -7.70 in visitor activity. The most recent data point from May 2025 reveals a further decline in traffic performance, with visitor numbers falling to 500.54M total visits, marking a significant decrease of -2.02 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 39.12% of total traffic.
Significant traffic contributions also come from important secondary markets including Japan with a substantial 6.95% share of overall traffic, Canada with a substantial 4.78% share of overall traffic, France with a substantial 4.40% share of overall traffic, United Kingdom with a substantial 3.75% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 77.49% of total traffic.
Secondary traffic sources include search (15.36%), referrals (5.28%), social (0.94%), paid referrals (0.69%), mail (0.24%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "msn" demonstrates significant value with 3.98M estimated worth, attracting 4.51M searches at a CPC of $0.23.
Additional notable keywords include "msn news" and "msn games", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
msn.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 500.54M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.