konga.com
Buy Phones, Fashion, Electronics in Nigeria | Konga Online Shopping
Global Rank
#52145
Nigeria Rank
#238
Category Rank
#N/A
e-commerce and shopping
Engagement Metrics
Monthly Visits
927.69K
Bounce Rate
44.23%
Pages/Visit
3.58
Time on Site
1m 28s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
940.60K
June 2025
787.91K
July 2025
927.69K
Average Monthly Traffic
885.40K
🌍 Top 5 Countries
-
Nigeria
74.47%
-
United Kingdom
2.98%
-
United States
2.61%
-
Senegal
1.20%
-
Kenya
0.88%
- Others 17.86%
🚦 Traffic Sources
- Direct 54.60%
- Search 36.89%
- Referrals 4.68%
- Paid Referrals 1.95%
- Social 1.73%
- Mail 0.15%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| konga | 19.73K | 23.32K | $0.16 |
| konga online shopping | 2.28K | 1.13K | $0.24 |
| konga nigeria | 790 | 510 | $0.07 |
| starlink | 740 | 1.38M | $0.36 |
| hustle harder, hustle smarter | 740 | 1.39K | N/A |
Website Summary
Website Overview and Rankings
konga.com has established itself as a significant player in the e-commerce and shopping category, achieving notable rankings across different metrics. The website currently holds the #52145 position globally, demonstrating its substantial worldwide presence. Within Nigeria, it ranks #238, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 927.69K visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 28s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 44.23% provides insights into initial user engagement, while visitors typically view 3.58 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 1.37. The average monthly traffic volume stands at 885.40K visits.
Beginning with an initial volume of 940.60K visitor engagements during May 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 787.91K visits in June 2025, representing a substantial reduction of -16.23 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 927.69K total visits, marking a healthy increase of +17.74 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Nigeria emerging as the primary market, contributing 74.47% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 2.98% share of overall traffic, United States with a substantial 2.61% share of overall traffic, Senegal with a substantial 1.20% share of overall traffic, Kenya with a substantial 0.88% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 54.60% of total traffic.
Secondary traffic sources include search (36.89%), referrals (4.68%), paid referrals (1.95%), social (1.73%), mail (0.15%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "konga" demonstrates significant value with 19.73K estimated worth, attracting 23.32K searches at a CPC of $0.16.
Additional notable keywords include "konga online shopping" and "konga nigeria", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
konga.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 927.69K monthly visits, strong presence in Nigeria, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.