kompas.com
Berita Terkini Hari Ini, Kabar Akurat Terpercaya - Kompas.com
Global Rank
#794
Indonesia Rank
#20
Category Rank
#3
news and media
Engagement Metrics
Monthly Visits
71.79M
Bounce Rate
59.38%
Pages/Visit
2.29
Time on Site
3m 40s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
87.22M
April 2025
69.11M
May 2025
71.79M
Average Monthly Traffic
76.04M
🌍 Top 5 Countries
-
Indonesia
92.56%
-
United States
3.30%
-
Singapore
1.49%
-
Malaysia
0.56%
-
Australia
0.29%
- Others 1.80%
🚦 Traffic Sources
- Search 67.04%
- Direct 30.42%
- Social 1.37%
- Referrals 1.12%
- Paid Referrals 0.04%
- Mail 0.01%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| kompas | 58.58K | 96.00K | $0.13 |
| tanggal merah mei 2025 | 15.61K | 97.94K | $0.09 |
| kalender mei 2025 | 14.62K | 127.24K | $0.08 |
| liga inggris | 7.24K | 168.92K | $0.19 |
| selalu ada di nadimu lirik | 5.86K | 19.29K | N/A |
Website Summary
Website Overview and Rankings
kompas.com has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #794 position globally, demonstrating its substantial worldwide presence. Within Indonesia, it ranks #20, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #3.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 71.79M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 40s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 59.38% provides insights into initial user engagement, while visitors typically view 2.29 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 17.68. The average monthly traffic volume stands at 76.04M visits.
Beginning with an initial volume of 87.22M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 69.11M visits in April 2025, representing a substantial reduction of -20.76 in visitor activity. The most recent data point from May 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 71.79M total visits, marking a healthy increase of +3.88 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Indonesia emerging as the primary market, contributing 92.56% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 3.30% share of overall traffic, Singapore with a substantial 1.49% share of overall traffic, Malaysia with a substantial 0.56% share of overall traffic, Australia with a substantial 0.29% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 67.04% of total traffic.
Secondary traffic sources include direct (30.42%), social (1.37%), referrals (1.12%), paid referrals (0.04%), mail (0.01%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "kompas" demonstrates significant value with 58.58K estimated worth, attracting 96.00K searches at a CPC of $0.13.
Additional notable keywords include "tanggal merah mei 2025" and "kalender mei 2025", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
kompas.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 71.79M monthly visits, strong presence in Indonesia, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.