jumia.com
jumia expand your horizons | jumia group
Global Rank
#23061
Ghana Rank
#54
Category Rank
#N/A
computers electronics and technology
Engagement Metrics
Monthly Visits
2.11M
Bounce Rate
35.93%
Pages/Visit
6.19
Time on Site
4m 3s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
1.88M
June 2025
1.71M
July 2025
2.11M
Average Monthly Traffic
1.90M
🌍 Top 5 Countries
-
Kenya
28.99%
-
Morocco
25.16%
-
Ghana
12.81%
-
Nigeria
8.24%
-
Egypt
8.04%
- Others 16.76%
🚦 Traffic Sources
- Direct 67.24%
- Search 18.14%
- Referrals 13.57%
- Social 0.81%
- Paid Referrals 0.18%
- Mail 0.05%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| jumia | 8.46K | 270.80K | $0.22 |
| vendor center | 1.18K | 1.81K | $0.81 |
| jumia vendor center | 1.10K | 1.54K | N/A |
| jumia vendor | 420 | 480 | N/A |
| jumia group | 380 | 360 | N/A |
Website Summary
Website Overview and Rankings
jumia.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #23061 position globally, demonstrating its substantial worldwide presence. Within Ghana, it ranks #54, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 2.11M visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 3s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 35.93% provides insights into initial user engagement, while visitors typically view 6.19 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 11.92. The average monthly traffic volume stands at 1.90M visits.
Beginning with an initial volume of 1.88M visitor engagements during May 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 1.71M visits in June 2025, representing a substantial reduction of -9.04 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 2.11M total visits, marking a healthy increase of +23.04 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Kenya emerging as the primary market, contributing 28.99% of total traffic.
Significant traffic contributions also come from important secondary markets including Morocco with a substantial 25.16% share of overall traffic, Ghana with a substantial 12.81% share of overall traffic, Nigeria with a substantial 8.24% share of overall traffic, Egypt with a substantial 8.04% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 67.24% of total traffic.
Secondary traffic sources include search (18.14%), referrals (13.57%), social (0.81%), paid referrals (0.18%), mail (0.05%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "jumia" demonstrates significant value with 8.46K estimated worth, attracting 270.80K searches at a CPC of $0.22.
Additional notable keywords include "vendor center" and "jumia vendor center", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
jumia.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 2.11M monthly visits, strong presence in Kenya, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.