iobit.com
Clean, Optimize, Speed Up and Secure PC - Freeware Download - IObit
Global Rank
#11100
Russia Rank
#3543
Category Rank
#90
computers electronics and technology
Engagement Metrics
Monthly Visits
6.07M
Bounce Rate
53.00%
Pages/Visit
2.17
Time on Site
1m 43s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
5.96M
March 2025
6.39M
April 2025
6.07M
Average Monthly Traffic
6.14M
🌍 Top 5 Countries
-
Russia
11.64%
-
Germany
10.95%
-
United States
10.79%
-
Japan
5.06%
-
Brazil
4.58%
- Others 56.98%
🚦 Traffic Sources
- Direct 68.70%
- Search 24.93%
- Referrals 5.75%
- Social 0.46%
- Paid Referrals 0.15%
- Mail 0.02%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| driver booster | 188.91K | 394.78K | $0.24 |
| iobit uninstaller | 77.67K | 132.08K | $0.27 |
| iobit | 57.93K | 91.83K | $0.25 |
| advanced systemcare | 38.52K | 80.65K | $0.31 |
| iobit unlocker | 35.59K | 44.48K | $0.14 |
Website Summary
Website Overview and Rankings
iobit.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #11100 position globally, demonstrating its substantial worldwide presence. Within Russia, it ranks #3543, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #90.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 6.07M visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 43s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 53.00% provides insights into initial user engagement, while visitors typically view 2.17 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 1.85. The average monthly traffic volume stands at 6.14M visits.
Beginning with an initial volume of 5.96M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 6.39M visits in March 2025, representing a substantial gain of +7.33 in visitor activity. The most recent data point from April 2025 reveals a further decline in traffic performance, with visitor numbers falling to 6.07M total visits, marking a significant decrease of -5.11 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Russia emerging as the primary market, contributing 11.64% of total traffic.
Significant traffic contributions also come from important secondary markets including Germany with a substantial 10.95% share of overall traffic, United States with a substantial 10.79% share of overall traffic, Japan with a substantial 5.06% share of overall traffic, Brazil with a substantial 4.58% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 68.70% of total traffic.
Secondary traffic sources include search (24.93%), referrals (5.75%), social (0.46%), paid referrals (0.15%), mail (0.02%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "driver booster" demonstrates significant value with 188.91K estimated worth, attracting 394.78K searches at a CPC of $0.24.
Additional notable keywords include "iobit uninstaller" and "iobit", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
iobit.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 6.07M monthly visits, strong presence in Russia, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.