insideiim.com
India's Leading Community for MBA Aspirants, Students and Business Professionals | InsideIIM
Global Rank
#338679
India Rank
#24990
Category Rank
#1057
science and education
Engagement Metrics
Monthly Visits
111.07K
Bounce Rate
62.56%
Pages/Visit
1.92
Time on Site
51s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
196.40K
March 2025
137.32K
April 2025
111.07K
Average Monthly Traffic
148.26K
🌍 Top 5 Countries
-
India
89.39%
-
United States
3.06%
-
United Kingdom
1.27%
-
Germany
1.08%
-
Philippines
0.89%
- Others 4.31%
🚦 Traffic Sources
- Search 62.60%
- Direct 34.22%
- Referrals 1.86%
- Social 1.18%
- Mail 0.07%
- Paid Referrals 0.05%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| insideiim | 679 | 6.96K | $0.53 |
| hul foundation school | 344 | 760 | N/A |
| varc mock test free cat | 302 | 120 | N/A |
| cat 2025 | 270 | 13.31K | $0.25 |
| iim composite score | 219 | 60 | N/A |
Website Summary
Website Overview and Rankings
insideiim.com has established itself as a significant player in the science and education category, achieving notable rankings across different metrics. The website currently holds the #338679 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #24990, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1057.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 111.07K visitors monthly. Visitor behavior analysis reveals that users spend an average of 51s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 62.56% provides insights into initial user engagement, while visitors typically view 1.92 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 43.45. The average monthly traffic volume stands at 148.26K visits.
Beginning with an initial volume of 196.40K visitor engagements during February 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 137.32K visits in March 2025, representing a substantial reduction of -30.08 in visitor activity. The most recent data point from April 2025 reveals a further decline in traffic performance, with visitor numbers falling to 111.07K total visits, marking a significant decrease of -19.12 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with India emerging as the primary market, contributing 89.39% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 3.06% share of overall traffic, United Kingdom with a substantial 1.27% share of overall traffic, Germany with a substantial 1.08% share of overall traffic, Philippines with a substantial 0.89% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 62.60% of total traffic.
Secondary traffic sources include direct (34.22%), referrals (1.86%), social (1.18%), mail (0.07%), paid referrals (0.05%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "insideiim" demonstrates significant value with 679 estimated worth, attracting 6.96K searches at a CPC of $0.53.
Additional notable keywords include "hul foundation school" and "varc mock test free cat", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
insideiim.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 111.07K monthly visits, strong presence in India, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.