hotstar.com
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Global Rank
#193
India Rank
#18
Category Rank
#2
arts and entertainment
Engagement Metrics
Monthly Visits
202.97M
Bounce Rate
18.31%
Pages/Visit
4.98
Time on Site
6m 54s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
108.41M
March 2025
176.36M
April 2025
202.97M
Average Monthly Traffic
162.58M
🌍 Top 5 Countries
-
India
97.11%
-
Indonesia
0.83%
-
Thailand
0.59%
-
Malaysia
0.59%
-
United States
0.21%
- Others 0.67%
🚦 Traffic Sources
- Direct 74.56%
- Search 23.83%
- Referrals 0.97%
- Social 0.34%
- Paid Referrals 0.30%
- Mail 0.00%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| jiohotstar | 8.99M | 3.89M | $0.16 |
| hotstar | 6.88M | 5.35M | $0.16 |
| ipl | 4.92M | 86.01M | N/A |
| jio hotstar | 3.23M | 1.65M | $0.16 |
| jiocinema | 1.03M | 5.64M | $0.14 |
Website Summary
Website Overview and Rankings
hotstar.com has established itself as a significant player in the arts and entertainment category, achieving notable rankings across different metrics. The website currently holds the #193 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #18, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #2.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 202.97M visitors monthly. Visitor behavior analysis reveals that users spend an average of 6m 54s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 18.31% provides insights into initial user engagement, while visitors typically view 4.98 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 87.23. The average monthly traffic volume stands at 162.58M visits.
Beginning with an initial volume of 108.41M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 176.36M visits in March 2025, representing a substantial gain of +62.69 in visitor activity. The most recent data point from April 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 202.97M total visits, marking a healthy increase of +15.09 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with India emerging as the primary market, contributing 97.11% of total traffic.
Significant traffic contributions also come from important secondary markets including Indonesia with a substantial 0.83% share of overall traffic, Thailand with a substantial 0.59% share of overall traffic, Malaysia with a substantial 0.59% share of overall traffic, United States with a substantial 0.21% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 74.56% of total traffic.
Secondary traffic sources include search (23.83%), referrals (0.97%), social (0.34%), paid referrals (0.30%), mail (0.00%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "jiohotstar" demonstrates significant value with 8.99M estimated worth, attracting 3.89M searches at a CPC of $0.16.
Additional notable keywords include "hotstar" and "ipl", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
hotstar.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 202.97M monthly visits, strong presence in India, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.