gmail.com
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Global Rank
#1120
United States Rank
#807
Category Rank
#6
computers electronics and technology
Engagement Metrics
Monthly Visits
81.77M
Bounce Rate
83.10%
Pages/Visit
1.27
Time on Site
53s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
84.82M
February 2025
75.75M
March 2025
81.77M
Average Monthly Traffic
80.78M
🌍 Top 5 Countries
-
Brazil
14.67%
-
United States
13.24%
-
Russia
7.00%
-
India
6.93%
-
Argentina
4.72%
- Others 53.44%
🚦 Traffic Sources
- Direct 58.96%
- Search 38.36%
- Referrals 2.46%
- Social 0.19%
- Mail 0.02%
- Paid Referrals 0.01%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| gmail | 1.81M | 114.11M | $1.24 |
| google postmaster | 214.71K | 18.25K | $4.19 |
| postmaster | 209.18K | 32.93K | $1.92 |
| gmail.com | 175.12K | 1.95M | N/A |
| google postmaster tools | 164.97K | 18.95K | $3.73 |
Website Summary
Website Overview and Rankings
gmail.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #1120 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #807, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #6.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 81.77M visitors monthly. Visitor behavior analysis reveals that users spend an average of 53s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 83.10% provides insights into initial user engagement, while visitors typically view 1.27 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 3.6. The average monthly traffic volume stands at 80.78M visits.
Beginning with an initial volume of 84.82M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 75.75M visits in February 2025, representing a substantial reduction of -10.70 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 81.77M total visits, marking a healthy increase of +7.96 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Brazil emerging as the primary market, contributing 14.67% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 13.24% share of overall traffic, Russia with a substantial 7.00% share of overall traffic, India with a substantial 6.93% share of overall traffic, Argentina with a substantial 4.72% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 58.96% of total traffic.
Secondary traffic sources include search (38.36%), referrals (2.46%), social (0.19%), mail (0.02%), paid referrals (0.01%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "gmail" demonstrates significant value with 1.81M estimated worth, attracting 114.11M searches at a CPC of $1.24.
Additional notable keywords include "google postmaster" and "postmaster", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
gmail.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 81.77M monthly visits, strong presence in Brazil, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.