fueleconomy.gov
FuelEconomy.gov - The official U.S. government source for fuel economy information.
Global Rank
#64022
United States Rank
#14844
Category Rank
#153
vehicles
Engagement Metrics
Monthly Visits
786.02K
Bounce Rate
53.23%
Pages/Visit
2.65
Time on Site
1m 37s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
800.36K
March 2025
893.73K
April 2025
786.02K
Average Monthly Traffic
826.70K
🌍 Top 5 Countries
-
United States
81.70%
-
Canada
6.89%
-
United Kingdom
0.81%
-
United Arab Emirates
0.68%
-
Cambodia
0.64%
- Others 9.28%
🚦 Traffic Sources
- Search 45.11%
- Direct 36.52%
- Referrals 15.98%
- Paid Referrals 1.57%
- Social 0.77%
- Mail 0.05%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| mpg comparison | 8.37K | 1.57K | $1.29 |
| fuel economy gov | 2.36K | 4.95K | N/A |
| calculate gas cost for trip | 2.13K | 4.03K | $1.63 |
| fueleconomy gov | 1.98K | 3.43K | N/A |
| gas calculator | 1.95K | 51.21K | $2.65 |
Website Summary
Website Overview and Rankings
fueleconomy.gov has established itself as a significant player in the vehicles category, achieving notable rankings across different metrics. The website currently holds the #64022 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #14844, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #153.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 786.02K visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 37s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 53.23% provides insights into initial user engagement, while visitors typically view 2.65 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 1.79. The average monthly traffic volume stands at 826.70K visits.
Beginning with an initial volume of 800.36K visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 893.73K visits in March 2025, representing a substantial gain of +11.67 in visitor activity. The most recent data point from April 2025 reveals a further decline in traffic performance, with visitor numbers falling to 786.02K total visits, marking a significant decrease of -12.05 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 81.70% of total traffic.
Significant traffic contributions also come from important secondary markets including Canada with a substantial 6.89% share of overall traffic, United Kingdom with a substantial 0.81% share of overall traffic, United Arab Emirates with a substantial 0.68% share of overall traffic, Cambodia with a substantial 0.64% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 45.11% of total traffic.
Secondary traffic sources include direct (36.52%), referrals (15.98%), paid referrals (1.57%), social (0.77%), mail (0.05%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "mpg comparison" demonstrates significant value with 8.37K estimated worth, attracting 1.57K searches at a CPC of $1.29.
Additional notable keywords include "fuel economy gov" and "calculate gas cost for trip", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
fueleconomy.gov's overall digital presence shows decline with consistent performance across key metrics. The combination of 786.02K monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.