ferrari.com
Official Ferrari website
Global Rank
#15198
United States Rank
#12240
Category Rank
#10
vehicles
Engagement Metrics
Monthly Visits
2.86M
Bounce Rate
40.13%
Pages/Visit
5.57
Time on Site
2m 11s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
2.88M
March 2025
3.19M
April 2025
2.86M
Average Monthly Traffic
2.98M
🌍 Top 5 Countries
-
United States
22.07%
-
Italy
12.88%
-
United Kingdom
5.93%
-
Germany
3.73%
-
Japan
3.48%
- Others 51.91%
🚦 Traffic Sources
- Search 65.55%
- Direct 28.75%
- Referrals 3.96%
- Social 1.28%
- Paid Referrals 0.41%
- Mail 0.06%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| ferrari | 149.62K | 1.85M | $0.55 |
| ferrari configurator | 11.84K | 25.90K | $2.20 |
| 法拉利 | 8.29K | 27.63K | N/A |
| ferrari f1 | 6.23K | 236.54K | $0.29 |
| ferrari f80 | 5.31K | 164.16K | $1.31 |
Website Summary
Website Overview and Rankings
ferrari.com has established itself as a significant player in the vehicles category, achieving notable rankings across different metrics. The website currently holds the #15198 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #12240, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #10.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 2.86M visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 11s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 40.13% provides insights into initial user engagement, while visitors typically view 5.57 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 0.89. The average monthly traffic volume stands at 2.98M visits.
Beginning with an initial volume of 2.88M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 3.19M visits in March 2025, representing a substantial gain of +10.53 in visitor activity. The most recent data point from April 2025 reveals a further decline in traffic performance, with visitor numbers falling to 2.86M total visits, marking a significant decrease of -10.33 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 22.07% of total traffic.
Significant traffic contributions also come from important secondary markets including Italy with a substantial 12.88% share of overall traffic, United Kingdom with a substantial 5.93% share of overall traffic, Germany with a substantial 3.73% share of overall traffic, Japan with a substantial 3.48% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 65.55% of total traffic.
Secondary traffic sources include direct (28.75%), referrals (3.96%), social (1.28%), paid referrals (0.41%), mail (0.06%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "ferrari" demonstrates significant value with 149.62K estimated worth, attracting 1.85M searches at a CPC of $0.55.
Additional notable keywords include "ferrari configurator" and "法拉利", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
ferrari.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 2.86M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.