facebook.com
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Global Rank
#3
United States Rank
#4
Category Rank
#1
computers electronics and technology
Engagement Metrics
Monthly Visits
12.34B
Bounce Rate
31.43%
Pages/Visit
11.93
Time on Site
10m 56s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
October 2024
12.46B
November 2024
12.04B
December 2024
12.34B
Average Monthly Traffic
12.28B
🌍 Top 5 Countries
-
United States
22.87%
-
Vietnam
5.83%
-
Philippines
5.32%
-
Canada
3.76%
-
United Kingdom
3.56%
- Others 58.66%
🚦 Traffic Sources
- Direct 77.59%
- Search 17.75%
- Referrals 3.52%
- Social 0.82%
- Mail 0.20%
- Paid Referrals 0.13%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| 127.50M | 235.54M | $0.21 | |
| fb | 23.61M | 32.59M | $0.16 |
| facebook login | 6.89M | 15.58M | $0.50 |
| facebook marketplace | 6.53M | 7.77M | $0.98 |
| facebook ads library | 3.91M | 776.74K | $1.54 |
Website Summary
Website Overview and Rankings
facebook.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #3 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #4, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 12.34B visitors monthly. Visitor behavior analysis reveals that users spend an average of 10m 56s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 31.43% provides insights into initial user engagement, while visitors typically view 11.93 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 0.96. The average monthly traffic volume stands at 12.28B visits.
Beginning with an initial volume of 12.46B visitor engagements during October 2024, the website's traffic patterns demonstrated a notable downward trend, reaching 12.04B visits in November 2024, representing a substantial reduction of -3.34 in visitor activity. The most recent data point from December 2024 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 12.34B total visits, marking a healthy increase of +2.47 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 22.87% of total traffic.
Significant traffic contributions also come from important secondary markets including Vietnam with a substantial 5.83% share of overall traffic, Philippines with a substantial 5.32% share of overall traffic, Canada with a substantial 3.76% share of overall traffic, United Kingdom with a substantial 3.56% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 77.59% of total traffic.
Secondary traffic sources include search (17.75%), referrals (3.52%), social (0.82%), mail (0.20%), paid referrals (0.13%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "facebook" demonstrates significant value with 127.50M estimated worth, attracting 235.54M searches at a CPC of $0.21.
Additional notable keywords include "fb" and "facebook login", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
facebook.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 12.34B monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.