etsy.com
Etsy - Shop for handmade, vintage, custom, and unique gifts for everyone
Global Rank
#74
United States Rank
#33
Category Rank
#4
e-commerce and shopping
Engagement Metrics
Monthly Visits
390.67M
Bounce Rate
41.63%
Pages/Visit
6.19
Time on Site
4m 59s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
387.01M
April 2025
375.81M
May 2025
390.67M
Average Monthly Traffic
384.50M
🌍 Top 5 Countries
-
United States
57.78%
-
United Kingdom
8.48%
-
Canada
4.90%
-
Germany
4.01%
-
France
2.98%
- Others 21.85%
🚦 Traffic Sources
- Direct 60.30%
- Search 31.26%
- Social 4.25%
- Referrals 3.07%
- Paid Referrals 0.88%
- Mail 0.24%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| etsy | 5.56M | 11.49M | $0.45 |
| esty | 281.91K | 449.06K | $0.47 |
| etsy login | 76.83K | 122.70K | $0.28 |
| calendar 2025 | 51.06K | 892.70K | $0.37 |
| etsy seller | 45.18K | 74.64K | $3.78 |
Website Summary
Website Overview and Rankings
etsy.com has established itself as a significant player in the e-commerce and shopping category, achieving notable rankings across different metrics. The website currently holds the #74 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #33, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #4.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 390.67M visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 59s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 41.63% provides insights into initial user engagement, while visitors typically view 6.19 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 0.95. The average monthly traffic volume stands at 384.50M visits.
Beginning with an initial volume of 387.01M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 375.81M visits in April 2025, representing a substantial reduction of -2.89 in visitor activity. The most recent data point from May 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 390.67M total visits, marking a healthy increase of +3.95 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 57.78% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 8.48% share of overall traffic, Canada with a substantial 4.90% share of overall traffic, Germany with a substantial 4.01% share of overall traffic, France with a substantial 2.98% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 60.30% of total traffic.
Secondary traffic sources include search (31.26%), social (4.25%), referrals (3.07%), paid referrals (0.88%), mail (0.24%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "etsy" demonstrates significant value with 5.56M estimated worth, attracting 11.49M searches at a CPC of $0.45.
Additional notable keywords include "esty" and "etsy login", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
etsy.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 390.67M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.