en.wikipedia.org
Wikipedia, the free encyclopedia
Global Rank
#N/A
Country Rank
#N/A
Category Rank
#N/A
reference materials
Engagement Metrics
Monthly Visits
888.58M
Bounce Rate
52.67%
Pages/Visit
4.48
Time on Site
4m 39s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
June 2025
877.47M
July 2025
906.91M
August 2025
888.58M
Average Monthly Traffic
890.98M
🌍 Top 5 Countries
-
United States
38.86%
-
United Kingdom
8.64%
-
Canada
4.96%
-
India
4.35%
-
Australia
3.57%
- Others 39.62%
🚦 Traffic Sources
- Search 79.95%
- Direct 14.04%
- Referrals 5.30%
- Social 0.30%
- Mail 0.24%
- Paid Referrals 0.17%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|
Website Summary
Website Overview and Rankings
en.wikipedia.org has established itself as a significant player in the reference materials category, achieving notable rankings across different metrics. The website currently holds the #N/A position globally, demonstrating its substantial worldwide presence. Within its primary market, it ranks #N/A, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #N/A.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 888.58M visitors monthly. Visitor behavior analysis reveals that users spend an average of 4m 39s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 52.67% provides insights into initial user engagement, while visitors typically view 4.48 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 1.27. The average monthly traffic volume stands at 890.98M visits.
Beginning with an initial volume of 877.47M visitor engagements during June 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 906.91M visits in July 2025, representing a substantial gain of +3.36 in visitor activity. The most recent data point from August 2025 reveals a further decline in traffic performance, with visitor numbers falling to 888.58M total visits, marking a significant decrease of -2.02 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 38.86% of total traffic.
Significant traffic contributions also come from important secondary markets including United Kingdom with a substantial 8.64% share of overall traffic, Canada with a substantial 4.96% share of overall traffic, India with a substantial 4.35% share of overall traffic, Australia with a substantial 3.57% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 79.95% of total traffic.
Secondary traffic sources include direct (14.04%), referrals (5.30%), social (0.30%), mail (0.24%), paid referrals (0.17%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Performance Summary and Outlook
en.wikipedia.org's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 888.58M monthly visits, strong presence in United States, and diverse traffic sources led by Search positions the website for continued growth in its market segment.