emicalculator.net
EMI Calculator for Home Loan, Car Loan & Personal Loan in India
Global Rank
#65202
India Rank
#4863
Category Rank
#32
finance
Engagement Metrics
Monthly Visits
978.52K
Bounce Rate
69.25%
Pages/Visit
1.96
Time on Site
1m 21s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
May 2025
963.47K
June 2025
990.98K
July 2025
978.52K
Average Monthly Traffic
977.65K
🌍 Top 5 Countries
-
India
87.65%
-
United States
5.30%
-
Netherlands
0.82%
-
United Arab Emirates
0.77%
-
Australia
0.64%
- Others 4.82%
🚦 Traffic Sources
- Search 56.90%
- Direct 40.81%
- Referrals 1.86%
- Social 0.25%
- Paid Referrals 0.14%
- Mail 0.03%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| emi calculator | 70.36K | 295.11K | $0.11 |
| loan emi calculator | 5.00K | 45.92K | $0.09 |
| loan calculator | 4.52K | 325.90K | $1.25 |
| emi | 2.25K | 78.94K | $0.60 |
| home loan emi calculator with prepayment | 800 | 1.84K | $0.07 |
Website Summary
Website Overview and Rankings
emicalculator.net has established itself as a significant player in the finance category, achieving notable rankings across different metrics. The website currently holds the #65202 position globally, demonstrating its substantial worldwide presence. Within India, it ranks #4863, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #32.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 978.52K visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 21s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 69.25% provides insights into initial user engagement, while visitors typically view 1.96 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 1.56. The average monthly traffic volume stands at 977.65K visits.
Beginning with an initial volume of 963.47K visitor engagements during May 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 990.98K visits in June 2025, representing a substantial gain of +2.85 in visitor activity. The most recent data point from July 2025 reveals a further decline in traffic performance, with visitor numbers falling to 978.52K total visits, marking a significant decrease of -1.26 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with India emerging as the primary market, contributing 87.65% of total traffic.
Significant traffic contributions also come from important secondary markets including United States with a substantial 5.30% share of overall traffic, Netherlands with a substantial 0.82% share of overall traffic, United Arab Emirates with a substantial 0.77% share of overall traffic, Australia with a substantial 0.64% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 56.90% of total traffic.
Secondary traffic sources include direct (40.81%), referrals (1.86%), social (0.25%), paid referrals (0.14%), mail (0.03%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "emi calculator" demonstrates significant value with 70.36K estimated worth, attracting 295.11K searches at a CPC of $0.11.
Additional notable keywords include "loan emi calculator" and "loan calculator", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
emicalculator.net's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 978.52K monthly visits, strong presence in India, and diverse traffic sources led by Search positions the website for continued growth in its market segment.