dzen.ru
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Global Rank
#32
Russia Rank
#4
Category Rank
#1
community and society
Engagement Metrics
Monthly Visits
1.32B
Bounce Rate
33.57%
Pages/Visit
4.74
Time on Site
7m 36s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
July 2025
1.45B
August 2025
1.46B
September 2025
1.32B
Average Monthly Traffic
1.41B
🌍 Top 5 Countries
-
Russia
95.75%
-
Belarus
1.20%
-
Kazakhstan
0.53%
-
Germany
0.44%
-
Ukraine
0.42%
- Others 1.66%
🚦 Traffic Sources
- Direct 61.08%
- Search 25.85%
- Referrals 10.03%
- Social 1.84%
- Paid Referrals 1.09%
- Mail 0.10%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| дзен | 2.74M | 1.69M | $0.17 |
| яндекс дзен | 683.19K | 319.68K | $0.79 |
| новости россии и мира сегодня | 323.47K | 1.70K | N/A |
| дзен новости | 298.61K | 86.78K | $0.14 |
| новости | 287.60K | 839.31K | $0.61 |
Website Summary
Website Overview and Rankings
dzen.ru has established itself as a significant player in the community and society category, achieving notable rankings across different metrics. The website currently holds the #32 position globally, demonstrating its substantial worldwide presence. Within Russia, it ranks #4, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 1.32B visitors monthly. Visitor behavior analysis reveals that users spend an average of 7m 36s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 33.57% provides insights into initial user engagement, while visitors typically view 4.74 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 9.22. The average monthly traffic volume stands at 1.41B visits.
Beginning with an initial volume of 1.45B visitor engagements during July 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 1.46B visits in August 2025, representing a substantial gain of +0.40 in visitor activity. The most recent data point from September 2025 reveals a further decline in traffic performance, with visitor numbers falling to 1.32B total visits, marking a significant decrease of -9.58 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Russia emerging as the primary market, contributing 95.75% of total traffic.
Significant traffic contributions also come from important secondary markets including Belarus with a substantial 1.20% share of overall traffic, Kazakhstan with a substantial 0.53% share of overall traffic, Germany with a substantial 0.44% share of overall traffic, Ukraine with a substantial 0.42% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 61.08% of total traffic.
Secondary traffic sources include search (25.85%), referrals (10.03%), social (1.84%), paid referrals (1.09%), mail (0.10%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "дзен" demonstrates significant value with 2.74M estimated worth, attracting 1.69M searches at a CPC of $0.17.
Additional notable keywords include "яндекс дзен" and "новости россии и мира сегодня", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
dzen.ru's overall digital presence shows decline with consistent performance across key metrics. The combination of 1.32B monthly visits, strong presence in Russia, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.