detik.com
detikcom - Informasi Berita Terkini dan Terbaru Hari Ini
Global Rank
#320
Indonesia Rank
#11
Category Rank
#1
news and media
Engagement Metrics
Monthly Visits
157.77M
Bounce Rate
52.56%
Pages/Visit
2.57
Time on Site
2m 26s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
182.92M
April 2025
157.76M
May 2025
157.77M
Average Monthly Traffic
166.15M
🌍 Top 5 Countries
-
Indonesia
95.24%
-
Singapore
1.64%
-
Malaysia
0.89%
-
United States
0.61%
-
Australia
0.20%
- Others 1.42%
🚦 Traffic Sources
- Search 54.44%
- Direct 43.86%
- Referrals 1.07%
- Social 0.59%
- Paid Referrals 0.03%
- Mail 0.00%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| detik | 137.53K | 141.79K | $0.16 |
| detiknews | 57.43K | 62.98K | $0.14 |
| detik bola | 11.68K | 12.56K | $0.37 |
| detikcom | 11.56K | 13.92K | $0.20 |
| mu | 10.58K | 928.51K | $0.67 |
Website Summary
Website Overview and Rankings
detik.com has established itself as a significant player in the news and media category, achieving notable rankings across different metrics. The website currently holds the #320 position globally, demonstrating its substantial worldwide presence. Within Indonesia, it ranks #11, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 157.77M visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 26s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 52.56% provides insights into initial user engagement, while visitors typically view 2.57 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 13.75. The average monthly traffic volume stands at 166.15M visits.
Beginning with an initial volume of 182.92M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 157.76M visits in April 2025, representing a substantial reduction of -13.75 in visitor activity. The most recent data point from May 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 157.77M total visits, marking a healthy increase of +0.01 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Indonesia emerging as the primary market, contributing 95.24% of total traffic.
Significant traffic contributions also come from important secondary markets including Singapore with a substantial 1.64% share of overall traffic, Malaysia with a substantial 0.89% share of overall traffic, United States with a substantial 0.61% share of overall traffic, Australia with a substantial 0.20% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 54.44% of total traffic.
Secondary traffic sources include direct (43.86%), referrals (1.07%), social (0.59%), paid referrals (0.03%), mail (0.00%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "detik" demonstrates significant value with 137.53K estimated worth, attracting 141.79K searches at a CPC of $0.16.
Additional notable keywords include "detiknews" and "detik bola", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
detik.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 157.77M monthly visits, strong presence in Indonesia, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.