Site Screenshot

defacto.com

DeFacto Mode et Vêtements Méditerranéens pour Hommes et Femmes

Global Rank

#52130

Iraq Rank

#216

Category Rank

#1

lifestyle

Engagement Metrics

Monthly Visits

881.31K

Bounce Rate

45.51%

Pages/Visit

4.03

Time on Site

1m 20s

Traffic Breakdown

Traffic Graph

Traffic last 3 months

46.25%

Traffic Breakdown

May 2025

602.59K

+0.00%

June 2025

839.85K

39.37%

July 2025

881.31K

4.94%

Average Monthly Traffic

774.58K

🌍 Top 5 Countries
  • Morocco Morocco 28.54%
  • Kazakhstan Kazakhstan 5.46%
  • United States United States 5.41%
  • Russia Russia 5.38%
  • Belarus Belarus 4.81%
  • Others 50.40%
🚦 Traffic Sources
  • Search 50.72%
  • Direct 36.66%
  • Referrals 5.82%
  • Social 5.32%
  • Paid Referrals 1.21%
  • Mail 0.27%
🔑 Top Keywords
Keyword Estimated Value Search Volume CPC ($)
defacto 14.98K 159.68K $0.28
defacto maroc 4.09K 3.97K $0.14
de facto 3.64K 67.33K $0.35
дефакто алматы интернет магазин 2.87K N/A N/A
купить льняное платье в алматы 850 N/A N/A

Website Summary

Website Overview and Rankings

defacto.com has established itself as a significant player in the lifestyle category, achieving notable rankings across different metrics. The website currently holds the #52130 position globally, demonstrating its substantial worldwide presence. Within Iraq, it ranks #216, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.

These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.

User Engagement Analysis

The website demonstrates robust user engagement metrics, attracting approximately 881.31K visitors monthly. Visitor behavior analysis reveals that users spend an average of 1m 20s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 45.51% provides insights into initial user engagement, while visitors typically view 4.03 pages per session, suggesting active content exploration.

These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.

Traffic Growth and Patterns

Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 46.25. The average monthly traffic volume stands at 774.58K visits.

Beginning with an initial volume of 602.59K visitor engagements during May 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 839.85K visits in June 2025, representing a substantial gain of +39.37 in visitor activity. The most recent data point from July 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 881.31K total visits, marking a healthy increase of +4.94 compared to the previous period.

Geographic Audience Distribution

The website's audience exhibits a diverse geographic distribution, with Morocco emerging as the primary market, contributing 28.54% of total traffic.

Significant traffic contributions also come from important secondary markets including Kazakhstan with a substantial 5.46% share of overall traffic, United States with a substantial 5.41% share of overall traffic, Russia with a substantial 5.38% share of overall traffic, Belarus with a substantial 4.81% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.

Traffic Source Analysis

The website's traffic is diversified across multiple channels, with search being the dominant source at 50.72% of total traffic.

Secondary traffic sources include direct (36.66%), referrals (5.82%), social (5.32%), paid referrals (1.21%), mail (0.27%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.

Search Performance and Keywords

The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "defacto" demonstrates significant value with 14.98K estimated worth, attracting 159.68K searches at a CPC of $0.28.

Additional notable keywords include "defacto maroc" and "de facto", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.

Performance Summary and Outlook

defacto.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 881.31K monthly visits, strong presence in Morocco, and diverse traffic sources led by Search positions the website for continued growth in its market segment.