dazn.com
dazn
Global Rank
#1592
Japan Rank
#593
Category Rank
#9
sports
Engagement Metrics
Monthly Visits
32.58M
Bounce Rate
33.28%
Pages/Visit
4.09
Time on Site
3m 16s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
29.72M
February 2025
29.65M
March 2025
32.58M
Average Monthly Traffic
30.65M
🌍 Top 5 Countries
-
Japan
24.97%
-
Spain
21.25%
-
Italy
19.65%
-
Germany
17.61%
-
France
3.24%
- Others 13.28%
🚦 Traffic Sources
- Direct 68.58%
- Search 26.08%
- Referrals 4.13%
- Paid Referrals 0.86%
- Social 0.33%
- Mail 0.02%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| dazn | 1.56M | 2.03M | $1.20 |
| champions league | 116.50K | 39.95M | $1.50 |
| dazn login | 61.49K | 89.36K | $1.47 |
| ダゾーン | 25.06K | 22.38K | $1.68 |
| だｚｎ | 22.90K | 4.12K | N/A |
Website Summary
Website Overview and Rankings
dazn.com has established itself as a significant player in the sports category, achieving notable rankings across different metrics. The website currently holds the #1592 position globally, demonstrating its substantial worldwide presence. Within Japan, it ranks #593, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #9.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 32.58M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 16s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 33.28% provides insights into initial user engagement, while visitors typically view 4.09 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 9.62. The average monthly traffic volume stands at 30.65M visits.
Beginning with an initial volume of 29.72M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 29.65M visits in February 2025, representing a substantial reduction of -0.21 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 32.58M total visits, marking a healthy increase of +9.86 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Japan emerging as the primary market, contributing 24.97% of total traffic.
Significant traffic contributions also come from important secondary markets including Spain with a substantial 21.25% share of overall traffic, Italy with a substantial 19.65% share of overall traffic, Germany with a substantial 17.61% share of overall traffic, France with a substantial 3.24% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 68.58% of total traffic.
Secondary traffic sources include search (26.08%), referrals (4.13%), paid referrals (0.86%), social (0.33%), mail (0.02%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "dazn" demonstrates significant value with 1.56M estimated worth, attracting 2.03M searches at a CPC of $1.20.
Additional notable keywords include "champions league" and "dazn login", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
dazn.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 32.58M monthly visits, strong presence in Japan, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.