convertio.co
Convertio — File Converter
Global Rank
#2208
Russia Rank
#820
Category Rank
#39
computers electronics and technology
Engagement Metrics
Monthly Visits
20.86M
Bounce Rate
26.36%
Pages/Visit
4.18
Time on Site
2m 52s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
June 2025
22.21M
July 2025
22.41M
August 2025
20.86M
Average Monthly Traffic
21.82M
🌍 Top 5 Countries
-
Russia
14.56%
-
Brazil
10.88%
-
France
5.64%
-
United States
4.37%
-
Spain
4.24%
- Others 60.31%
🚦 Traffic Sources
- Search 72.10%
- Direct 26.27%
- Referrals 1.27%
- Social 0.28%
- Paid Referrals 0.06%
- Mail 0.02%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| convertio | 305.60K | 311.60K | $0.50 |
| mp4 to mp3 | 302.01K | 1.46M | $0.40 |
| webp to png | 166.14K | 1.93M | $0.42 |
| png to svg | 152.61K | 506.88K | $0.66 |
| webp to jpg | 123.25K | 1.84M | $0.27 |
Website Summary
Website Overview and Rankings
convertio.co has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #2208 position globally, demonstrating its substantial worldwide presence. Within Russia, it ranks #820, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #39.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 20.86M visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 52s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 26.36% provides insights into initial user engagement, while visitors typically view 4.18 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 6.06. The average monthly traffic volume stands at 21.82M visits.
Beginning with an initial volume of 22.21M visitor engagements during June 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 22.41M visits in July 2025, representing a substantial gain of +0.89 in visitor activity. The most recent data point from August 2025 reveals a further decline in traffic performance, with visitor numbers falling to 20.86M total visits, marking a significant decrease of -6.90 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Russia emerging as the primary market, contributing 14.56% of total traffic.
Significant traffic contributions also come from important secondary markets including Brazil with a substantial 10.88% share of overall traffic, France with a substantial 5.64% share of overall traffic, United States with a substantial 4.37% share of overall traffic, Spain with a substantial 4.24% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 72.10% of total traffic.
Secondary traffic sources include direct (26.27%), referrals (1.27%), social (0.28%), paid referrals (0.06%), mail (0.02%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "convertio" demonstrates significant value with 305.60K estimated worth, attracting 311.60K searches at a CPC of $0.50.
Additional notable keywords include "mp4 to mp3" and "webp to png", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
convertio.co's overall digital presence shows decline with consistent performance across key metrics. The combination of 20.86M monthly visits, strong presence in Russia, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.