canva.com
collaborate & create amazing graphic design for free
Global Rank
#39
United States Rank
#88
Category Rank
#1
computers electronics and technology
Engagement Metrics
Monthly Visits
717.10M
Bounce Rate
30.03%
Pages/Visit
6.69
Time on Site
7m 48s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
October 2024
782.46M
November 2024
791.88M
December 2024
717.10M
Average Monthly Traffic
763.82M
🌍 Top 5 Countries
-
United States
14.10%
-
Brazil
10.52%
-
India
5.51%
-
Indonesia
5.21%
-
Philippines
4.64%
- Others 60.02%
🚦 Traffic Sources
- Direct 70.00%
- Search 26.66%
- Referrals 2.36%
- Social 0.82%
- Mail 0.08%
- Paid Referrals 0.07%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| canva | 67.32M | 40.71M | $0.35 |
| canvas | 3.72M | 4.45M | $0.34 |
| canva login | 1.19M | 620.09K | $0.46 |
| ai image generator | 615.31K | 2.61M | $0.50 |
| канва | 615.17K | 371.03K | $0.35 |
Website Summary
Website Overview and Rankings
canva.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #39 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #88, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #1.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 717.10M visitors monthly. Visitor behavior analysis reveals that users spend an average of 7m 48s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 30.03% provides insights into initial user engagement, while visitors typically view 6.69 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 8.35. The average monthly traffic volume stands at 763.82M visits.
Beginning with an initial volume of 782.46M visitor engagements during October 2024, the website's traffic patterns demonstrated a notable upward trajectory, reaching 791.88M visits in November 2024, representing a substantial gain of +1.20 in visitor activity. The most recent data point from December 2024 reveals a further decline in traffic performance, with visitor numbers falling to 717.10M total visits, marking a significant decrease of -9.44 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 14.10% of total traffic.
Significant traffic contributions also come from important secondary markets including Brazil with a substantial 10.52% share of overall traffic, India with a substantial 5.51% share of overall traffic, Indonesia with a substantial 5.21% share of overall traffic, Philippines with a substantial 4.64% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 70.00% of total traffic.
Secondary traffic sources include search (26.66%), referrals (2.36%), social (0.82%), mail (0.08%), paid referrals (0.07%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "canva" demonstrates significant value with 67.32M estimated worth, attracting 40.71M searches at a CPC of $0.35.
Additional notable keywords include "canvas" and "canva login", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
canva.com's overall digital presence shows decline with consistent performance across key metrics. The combination of 717.10M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for potential improvement in its market segment.