brilliantearth.com
brilliant earth - sustainable engagement rings & fine jewelry
Global Rank
#10916
United States Rank
#2266
Category Rank
#4
lifestyle
Engagement Metrics
Monthly Visits
5.59M
Bounce Rate
61.47%
Pages/Visit
2.98
Time on Site
2m 50s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
February 2025
4.84M
March 2025
5.18M
April 2025
5.59M
Average Monthly Traffic
5.20M
🌍 Top 5 Countries
-
United States
82.34%
-
Canada
4.04%
-
United Kingdom
2.41%
-
Australia
1.85%
-
India
1.71%
- Others 7.65%
🚦 Traffic Sources
- Direct 47.57%
- Search 39.81%
- Social 4.86%
- Referrals 4.70%
- Paid Referrals 2.89%
- Mail 0.16%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| brilliant earth | 56.74K | 220.99K | $2.76 |
| engagement rings | 4.50K | 534.96K | $2.62 |
| brilliantearth | 2.86K | 6.18K | $2.81 |
| brillant earth | 1.66K | 7.22K | $2.84 |
| brilliant earth rings | 1.60K | 2.37K | $2.47 |
Website Summary
Website Overview and Rankings
brilliantearth.com has established itself as a significant player in the lifestyle category, achieving notable rankings across different metrics. The website currently holds the #10916 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #2266, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #4.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 5.59M visitors monthly. Visitor behavior analysis reveals that users spend an average of 2m 50s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 61.47% provides insights into initial user engagement, while visitors typically view 2.98 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 15.3. The average monthly traffic volume stands at 5.20M visits.
Beginning with an initial volume of 4.84M visitor engagements during February 2025, the website's traffic patterns demonstrated a notable upward trajectory, reaching 5.18M visits in March 2025, representing a substantial gain of +6.93 in visitor activity. The most recent data point from April 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 5.59M total visits, marking a healthy increase of +7.82 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 82.34% of total traffic.
Significant traffic contributions also come from important secondary markets including Canada with a substantial 4.04% share of overall traffic, United Kingdom with a substantial 2.41% share of overall traffic, Australia with a substantial 1.85% share of overall traffic, India with a substantial 1.71% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 47.57% of total traffic.
Secondary traffic sources include search (39.81%), social (4.86%), referrals (4.70%), paid referrals (2.89%), mail (0.16%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "brilliant earth" demonstrates significant value with 56.74K estimated worth, attracting 220.99K searches at a CPC of $2.76.
Additional notable keywords include "engagement rings" and "brilliantearth", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
brilliantearth.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 5.59M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.