brave.com
The browser that puts you first | Brave
Global Rank
#134
United States Rank
#130
Category Rank
#6
computers electronics and technology
Engagement Metrics
Monthly Visits
321.25M
Bounce Rate
29.61%
Pages/Visit
3.87
Time on Site
3m 53s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
January 2025
308.24M
February 2025
284.30M
March 2025
321.25M
Average Monthly Traffic
304.59M
🌍 Top 5 Countries
-
United States
36.77%
-
France
7.87%
-
India
7.70%
-
Germany
6.26%
-
United Kingdom
5.21%
- Others 36.19%
🚦 Traffic Sources
- Direct 82.24%
- Search 15.94%
- Referrals 1.49%
- Social 0.30%
- Paid Referrals 0.02%
- Mail 0.00%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| brave | 3.58M | 1.51M | $0.69 |
| brave browser | 2.67M | 912.48K | $0.31 |
| brave search | 388.37K | 213.02K | $0.49 |
| brave download | 302.14K | 118.60K | $0.34 |
| brave browser download | 184.57K | 90.08K | $0.30 |
Website Summary
Website Overview and Rankings
brave.com has established itself as a significant player in the computers electronics and technology category, achieving notable rankings across different metrics. The website currently holds the #134 position globally, demonstrating its substantial worldwide presence. Within United States, it ranks #130, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #6.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 321.25M visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 53s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 29.61% provides insights into initial user engagement, while visitors typically view 3.87 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a positive growth of 4.22. The average monthly traffic volume stands at 304.59M visits.
Beginning with an initial volume of 308.24M visitor engagements during January 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 284.30M visits in February 2025, representing a substantial reduction of -7.77 in visitor activity. The most recent data point from March 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 321.25M total visits, marking a healthy increase of +12.99 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with United States emerging as the primary market, contributing 36.77% of total traffic.
Significant traffic contributions also come from important secondary markets including France with a substantial 7.87% share of overall traffic, India with a substantial 7.70% share of overall traffic, Germany with a substantial 6.26% share of overall traffic, United Kingdom with a substantial 5.21% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with direct being the dominant source at 82.24% of total traffic.
Secondary traffic sources include search (15.94%), referrals (1.49%), social (0.30%), paid referrals (0.02%), mail (0.00%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "brave" demonstrates significant value with 3.58M estimated worth, attracting 1.51M searches at a CPC of $0.69.
Additional notable keywords include "brave browser" and "brave search", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
brave.com's overall digital presence shows positive growth with consistent performance across key metrics. The combination of 321.25M monthly visits, strong presence in United States, and diverse traffic sources led by Direct positions the website for continued growth in its market segment.