bmw.it
Il Sito ufficiale di BMW
Global Rank
#45325
Italy Rank
#1106
Category Rank
#2
vehicles
Engagement Metrics
Monthly Visits
835.39K
Bounce Rate
35.65%
Pages/Visit
5.60
Time on Site
3m 19s
Traffic Breakdown
Traffic Graph
Traffic last 3 months
Traffic Breakdown
March 2025
1.27M
April 2025
806.24K
May 2025
835.39K
Average Monthly Traffic
970.42K
🌍 Top 5 Countries
-
Italy
96.78%
-
Belgium
0.75%
-
United States
0.48%
-
Germany
0.37%
-
Switzerland
0.27%
- Others 1.35%
🚦 Traffic Sources
- Search 54.12%
- Direct 35.94%
- Referrals 5.92%
- Paid Referrals 3.24%
- Social 0.67%
- Mail 0.10%
🔑 Top Keywords
| Keyword | Estimated Value | Search Volume | CPC ($) |
|---|---|---|---|
| bmw | 70.53K | 1.90M | $1.00 |
| bm w | 8.63K | 70.75K | $1.37 |
| bmw configuratore | 3.40K | 4.78K | $3.01 |
| bmw serie 1 | 2.42K | 24.41K | $0.39 |
| configuratore bmw | 2.33K | 2.75K | $2.65 |
Website Summary
Website Overview and Rankings
bmw.it has established itself as a significant player in the vehicles category, achieving notable rankings across different metrics. The website currently holds the #45325 position globally, demonstrating its substantial worldwide presence. Within Italy, it ranks #1106, indicating strong regional performance. In its specific industry category, the site maintains a competitive position at #2.
These rankings reflect the website's overall market position and competitive standing, suggesting a well-established online presence with significant reach across both global and local audiences. The multi-tiered ranking system provides a comprehensive view of the site's performance across different geographic and industry-specific metrics.
User Engagement Analysis
The website demonstrates robust user engagement metrics, attracting approximately 835.39K visitors monthly. Visitor behavior analysis reveals that users spend an average of 3m 19s on the site, indicating substantial user interest and content relevance. The recorded bounce rate of 35.65% provides insights into initial user engagement, while visitors typically view 5.60 pages per session, suggesting active content exploration.
These engagement metrics are crucial indicators of the website's ability to capture and maintain user interest. The combination of visit duration and pages per visit suggests that users find value in the content and navigate through multiple sections of the site, contributing to its overall effectiveness in serving its audience.
Traffic Growth and Patterns
Analysis of the past three months reveals notable traffic dynamics, with the website experiencing a decline of 34.2. The average monthly traffic volume stands at 970.42K visits.
Beginning with an initial volume of 1.27M visitor engagements during March 2025, the website's traffic patterns demonstrated a notable downward trend, reaching 806.24K visits in April 2025, representing a substantial reduction of -36.50 in visitor activity. The most recent data point from May 2025 reveals a continued positive momentum in traffic performance, with visitor numbers climbing to 835.39K total visits, marking a healthy increase of +3.62 compared to the previous period.
Geographic Audience Distribution
The website's audience exhibits a diverse geographic distribution, with Italy emerging as the primary market, contributing 96.78% of total traffic.
Significant traffic contributions also come from important secondary markets including Belgium with a substantial 0.75% share of overall traffic, United States with a substantial 0.48% share of overall traffic, Germany with a substantial 0.37% share of overall traffic, Switzerland with a substantial 0.27% share of overall traffic and . This diverse geographic distribution clearly demonstrates the website's extensive international reach and appeal, highlighting its successful penetration across multiple key global markets. The balanced distribution of traffic across these regions suggests an effective international marketing strategy and content that resonates with diverse audiences worldwide.
Traffic Source Analysis
The website's traffic is diversified across multiple channels, with search being the dominant source at 54.12% of total traffic.
Secondary traffic sources include direct (35.94%), referrals (5.92%), paid referrals (3.24%), social (0.67%), mail (0.10%) and . This multi-channel distribution indicates a well-balanced traffic acquisition strategy, reducing dependency on any single source while maximizing reach across different platforms.
Search Performance and Keywords
The website's keyword performance analysis reveals valuable insights into its search visibility. The top-performing keyword "bmw" demonstrates significant value with 70.53K estimated worth, attracting 1.90M searches at a CPC of $1.00.
Additional notable keywords include "bm w" and "bmw configuratore", which contribute substantially to the site's search presence. The diverse keyword portfolio suggests effective content optimization and strong market positioning in relevant search queries, enhancing the website's organic visibility and potential traffic acquisition through search engines.
Performance Summary and Outlook
bmw.it's overall digital presence shows decline with consistent performance across key metrics. The combination of 835.39K monthly visits, strong presence in Italy, and diverse traffic sources led by Search positions the website for potential improvement in its market segment.